An Introduction to Researching with Visual Materials
- Gillian Rose - University of Oxford, UK
Communication Research Methods | Visual Methods
Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images.
With a clear step-by-step approach that is easy to dip in and out of, the book features:
•Key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials
•‘Focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities
•Guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book
This bestselling critical guide is the perfect companion to visual methods projects for undergraduates, graduates, researchers and academics across the social sciences and humanities.
There can have been few moments when the question of how we see the world has been so important. Exercising an expert eye, Gillian Rose guides the reader through the methods, techniques and approaches that allow us to make sense of all these images and visions. With vibrancy, lucidity and energy, this stone-cold classic reaches its fifth and refreshed edition at just the right time.
Visual Methodologies remains enormously relevant as the most comprehensive and accessible teaching book on the methodologies of visual culture studies. The book is superbly structured to be a valuable resource for students across undergraduate and graduate study – a book to be kept on the shelf nearby at all times!
Visual Methodologies is the essential guide to visual research and a must-have kit for students and academics. With a further insightful and illuminating refresh, Gillian Rose offers a range of vital and practical advice on how to design a research project using visual materials. In addition, the discussion of visual and digital technologies and their associated practices have been updated. Visual Methodologies offers a key to unlocking ideas for thesis or dissertation writing.
The field of visual research continues to grow and diversify, with Gillian Rose’s Visual Methodologies remaining the authority on how to design a critical visual methods research project. This is now the fifth edition and the book has evolved alongside emergent media technologies and an increasing interdisciplinary openness towards visuals. Rose provides comprehensive guidance to studying visual materials across a broad range of research purposes, whether for participatory photography projects or media content analysis. Digital methods, data visualizations and circulation practices might be the ‘new kids on the block’, but this cutting-edge focus is balanced with attention to the continued relevance of semiology, composition, discourse analysis and audience studies. This updated edition is an essential resource for teaching and researching visual communication, and I look forward to sharing its many riches with students.
Gillian Rose has yet again produced the must-read book for any student of visual methodologies, whether new to the subject or well versed. Maintaining the critical approach of previous editions, Rose has continued to develop and build up upon the evolving nature of visual research.
Gillian Rose’s fifth edition of Visual Methodologies remains the authoritative introductory text on visual research. Updated to include a chapter on designing visual methods research projects, this text continues to be the best at explaining the why and how of visual research.
fits the course learning objectives well