Tourism and Hospitality Marketing
A Global Perspective
- Simon Hudson - University of South Carolina, USA
Hospitality, Travel & Tourism Management
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.
Chapters are packed with pedagogical features that will help readers consolidate their learning, including:
- Chapter objectives
- Key terms
- Discussion questions and exercises
- Links to useful websites
- Profiles of successful individuals and organizations
Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
This book is written in an engaging way, it provides lots of case studies that I can use in the class.
The book provides a valuable entry point to the English literature on Tourism and Hospitality marketing for students at our University in their second semester bachelor studies. The book is well laid out in terms of structure and provides easy-to-read chapters on core concepts.
A very lively and engaging introduction to the marketing of hospitality and tourism, very practical, ideal for undergraduate students
The College is thankful to Sage publisher for sharing with this studentp-friendly text.
The book as been adopted as must read for all undergraduate students.
I truly believe this book should be a key text for Hospitality and Tourism Students especially those following the Confederation of Tourism and Hospitality (CTH) Postgraduate Course. The book is loaded with world class Case Studies which makes bringing the real world to the classroom easier for lecturers. The author relates theory to practice in a very unique way through the case studies. Highly recommended!!!
a good background read in the subject area
REally good book!!!!!!!!!! Easy to adopt theories included