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Tourism and Hospitality Marketing

Tourism and Hospitality Marketing
A Global Perspective

First Edition

May 2009 | 488 pages | SAGE Publications Ltd
A companion website is available for this text

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

The Global Tourism Marketing Environment
Consumer Behaviour
Developing a Marketing Plan
Marketing Research
The Tourism and Hospitality Product
Marketing Communications
The Role of Advertising and Sales Promotions

Marketing Communications
Public Relations, Personal Selling, Direct Marketing and Word of Mouth

Internet Marketing
Providing Service Quality through Internal Marketing
Destination Marketing
Contemporary Issues in Tourism and Hospitality Marketing

This book is written in an engaging way, it provides lots of case studies that I can use in the class.

Miss heather jeffrey
Bedfordshire Business School, Bedfordshire University
August 23, 2016

The book provides a valuable entry point to the English literature on Tourism and Hospitality marketing for students at our University in their second semester bachelor studies. The book is well laid out in terms of structure and provides easy-to-read chapters on core concepts.

Dr Lauren Ugur
Tourism and Event Management, International School of Management
June 12, 2015

A very lively and engaging introduction to the marketing of hospitality and tourism, very practical, ideal for undergraduate students

Miss Rebecca Biggins
Business Management, York St John University College
September 5, 2013

The College is thankful to Sage publisher for sharing with this studentp-friendly text.
The book as been adopted as must read for all undergraduate students.

Department of Wildlife Tourism, College of African Wildlife Management,Mweka
September 13, 2011

I truly believe this book should be a key text for Hospitality and Tourism Students especially those following the Confederation of Tourism and Hospitality (CTH) Postgraduate Course. The book is loaded with world class Case Studies which makes bringing the real world to the classroom easier for lecturers. The author relates theory to practice in a very unique way through the case studies. Highly recommended!!!

Mr Emmanuel Murasiranwa
Hospitality & Tourism Management, International College of Excellence
December 15, 2010

a good background read in the subject area

Mr Karl Russell
London metropolitian University, London Metropolitan University
June 22, 2010

REally good book!!!!!!!!!! Easy to adopt theories included

Dr Eleni Tsitsirigou
May 17, 2010

Sample Materials & Chapters

PDF of Chapter Two

PDF of Chapter Six

For instructors

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