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The Encyclopaedic Dictionary of Marketing

The Encyclopaedic Dictionary of Marketing

First Edition

Other Titles in:
Marketing (General)

August 2006 | 356 pages | SAGE Response
This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.

A valuable reference for academicians, marketing educators, advertising practitioners, libraries, and students; this book is a comprehensive guide to understand and utilized the basic marketing concepts... a wonderful succinct of marketing topics which are bejewelled in a beautiful way with explanation of terminologies and the way the consumers decide about the purchase of the products and the sequence of events takes place to consumers. These are explained in such a way that readers are easily able to grasp and understand these terminologies. This book is a perfect addition for students, marketers, advertisers, faculty and business people to have this book in their collection of marketing books.

South Asian Journal of Management

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ISBN: 9780761935018