The Digital Marketing Planner
Your Step-by-Step Guide
- Annmarie Hanlon - Cranfield University
Electronic Marketing | Marketing (General)
Your step-by-step guide to creating your own digital marketing plan.
From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.
This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.
At each step you’ll:
- Learn all the key information you need.
- See theory in practice through the running Zoom case example.
- Apply what you’ve learnt through 50 interactive activities and build your plan.
Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.
This handy planner provides you with the know-how, skills and confidence to form and implement your own strategic plan. Watch to find out more.
It was very readable, very easy to use.
I liked the “Fill in the Blanks” task sections. I thought it was very nice to be able to write down in the same place I was learning.
I really enjoyed the use of colour to specify each different section and found it to be very fun and inviting.
I understood at each step exactly what I had to do and why it was a good idea to do so.
As a student, I found it very useful […] Very unique content.
It gives the reader a realistic overview of the real world and real digital marketing situations.
The main thing I have struggled with throughout my marketing modules is knowing which steps to include in a plan and when to include them. I think having a clear template would really help motivate me.
A very well presented and well laid out book. It is quite a quick read, but it very effective in it's content. It goes through the steps in a very easy to understand way - and well put together. The diagrams/illustrations make it all the more pleasurable to understand the content too.
A great book - even if it's for reference. I would recommend this book to others.
Sample Materials & Chapters
Hanlon Step 8 Present the plan