You are here

Sage online ordering services will be unavailable due to system maintenance on May 27th between 6 pm and 8 pm UK time If you need assistance, please contact Sage at Thank you for your patience and we apologise for the inconvenience.

The Circuit of Mass Communication

The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis

February 1998 | 256 pages | SAGE Publications Ltd
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

Jenny Kitzinger and David Miller
David Miller and Kevin Williams
The AIDS Public Education Campaign, 1986-90
Peter Beharrell
News Variations
David Miller and Peter Beharrell
AIDS and Television News
David Miller
AIDS on Television
Form, Fact and Fiction

David Miller and Kevin Williams
Sourcing AIDS News
Kevin Williams and David Miller
Producing AIDS News
Jenny Kitzinger
Media Impact on Public Beliefs about AIDS
Jenny Kitzinger
Resisting the Media
The Extent and Limits of Media Influence

David Miller and Jenny Kitzinger
AIDS, the Policy Process and Moral Panics
Jenny Kitzinger and David Miller

For instructors

Please contact your Academic Consultant to check inspection copy availability for your course.

Select a Purchasing Option

ISBN: 9780803977037
ISBN: 9780803977020

SAGE Knowledge is the premier social sciences platform for SAGE and CQ Press book, reference and video content.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.