The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis
- David Miller - University of Bath, UK
- Jenny Kitzinger - Cardiff University, UK
- Peter Beharrell
Mass Communication (General)
Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.