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The Aftermath of Feminism

The Aftermath of Feminism
Gender, Culture and Social Change

November 2008 | 192 pages | SAGE Publications Ltd
In this trenchant inquiry into the state of feminism, Angela McRobbie breaks open the politics of sexual equality and 'affirmative feminism' and sets down a new theory of gender power. Challenging the most basic assumptions of the 'end' of feminism, this book argues that invidious forms of gender re-stabilisation are being re-established. Consumer and popular culture encroach on the terrain of so-called female freedom, appearing supportive of female success, yet tying women into new post-feminist neurotic dependencies. With a scathing critique of 'women's empowerment', McRobbie has developed a distinctive feminist analysis that she uses to examine socio-cultural phenomena embedded in contemporary women's lives: from fashion photography and the television 'make-over' genre to eating disorders, body anxiety and 'illegible rage'.

A turning point in feminist theory, The Aftermath of Feminism will set a new agenda for gender studies and cultural studies.

Post Feminism and Popular Culture; Bridget Jones and the New Gender Regime
Feminism Undone? The Cultural Politics of Disarticulation
Top Girls? Young Women and the New Sexual Contract
Illegible Rage: Post-Feminist Disorders.
What Not to Wear; Post-Feminist Symbolic Violence
Conclusion; Inside and Outside the Feminist Academy

Best book on the topic and it worked brilliantly for my class.

Dr Moya Luckett
Gallatin Sch Of Indivdual Stds, New York University
January 12, 2015

A really fascinating and provocative text, makes me wish we did more gender studies in our PR teaching!

Mrs Elizabeth Bridgen
Media Studies, De Montfort University
February 7, 2011

I am hoping that this book will be a valuable resource for my students when they are trying to understand concepts of female agency, the body and beauty practices. It is quite comprehensive but the level of scholarship/theory remains high which is a difficult balancing act. The examples make this book quite accessible, but the discussion of theory is complex and demanding, so I will be interested to see how readable my students find it.

Dr Sarah Cheang
Cultural and Historical Studies, London College of Fashion
October 25, 2009

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