Chapter 1. Your Credibility
It's Absolute and Definite (Maybe)
Why is This Important to Me?
I Thought This Was a Math Book
Chapter 2. Figures Never Lie, but Liars Figure
It's Absolute and Definite (Maybe), Part II
Is "Actual" actually "Actual"?
It's an Accrual, Accrual World
Chapter 3. Making a (Financial) Statement
Chapter 4. Organizations, Measurements, and Standards
Different Purposes, Different Rulers
The Pitfalls of Precision
The Unseen Costs of Saving Money
Too High? Too Low? What Standards?
Chapter 5. An Economics Excursion
Economics, Science, Markets, and Demand
Chapter 6. Pricing and Profitability
Pricing: Theory and Practice
A True-False Quiz on Pricing
There's More Than Price Involved in Price
A Small digression on Quality
Sensitive Pricing for Profit
What is the Company's Objective?
Pricing Policies You Should Have
Chapter 7. Costs and Profitability
Variable, Fixed, and Somewhere in Between
Why a Toilet Seat Costs $600
Fun with Depreciation and Amortization
Chapter 8. Strategy: Break-Even and Profitability
Must Everything Break Even?
Chapter 9. Cash
Receivables and Payables: A/R and A/P
Chapter 10. Budgets
Basis for Budgets: Last Year, Percentage or Zero?
Cost Fudge and Revenue Cotton Candy
Chapter 11. Just Look at the Statistics
Mean Stuff and Deviations
Appendix A - A Summary of Non-Magic Formulae
Appendix B - Sample Chart of Accounts