Strategy for Business
- Mariana Mazzucato - The Open University
Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy:
§ What is Strategy?
§ Competition and Industry Effects
§ Resources, Capabilities and Core Competencies
§ Strategic Innovation and Firm Size
§ Organisational Structures, Learning and Knowledge Management
§ the Global Information Economy
It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students.
This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).
'This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business' - Costas Markides, London Business School
Easy read and students find it very useful
Students thought that this book was easy to follow and understand
Interesting reader suitable as complement to main marketing literatre