- Karen Bill - University of Wolverhampton, UK
Sociology of Sport and Leisure (General) | Sport Management
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.
It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)
I am going through a major overhaul of the literature for those sport management classes where I am involved. This process is yet to be concluded.
A great additional course resource for the delivery of event management and the overview of the industry in the UK.
Learners particularly engaged with and adopted the practical advice and philosophy that the book introduces and promotes.
This book was widely used throughout the course and referenced to by all learners.
I'm still searching for a core book on entrepreneurship in sport - this has a chapter - so useful as recommended text.
A very good book - with key elements used to supplement session content
This is a very good text and is used on our Sports Events programme.
A very useful text for undergraduates and postgraduates who may have limited prior experience of this academic discipline.
A comprehensive key text for level 4 students.
This book provides the essential detail required at undergraduate level within the key sport management strands of human resource, finance, planning, marketing and events. It will prove an essential text for our sport management programme.
Promoting and managing events is a key component through the organisation and operations of events. The book enables you to understand the fundementals of marketing, sponsorship and financial planning in order to put in to real life practice.