Social Entrepreneurship and Innovation
- Carole Carlson - Brandeis University, USA
Business & Management (General) | Small Business/Entrepreneurship
Mission-driven ventures have the power to change the world and solve today’s most pressing social problems. Social Entrepreneurship equips students with the theories, models, tools, and templates they need to generate ideas and shape opportunities into impactful social enterprises. Author Carole Carlson uses a variety of real-world examples, cases, and profiles to illustrate how entrepreneurs around the world are changing their communities. Exercises allow students to practice developing their entrepreneurial skillset as they learn the fundamentals of structuring, financing, marketing, and scaling social ventures. Whatever social cause your students are passionate about, they will find Social Entrepreneurship a vital resource for making their vision a reality.
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A thorough introductory handbook to what social entrepreneurship is and what it takes to run a social venture.
A solid primer on social entrepreneurship and the first comprehensive text that I have found.
This text takes a fresh approach to social entrepreneurship, focusing on the theoretical applications.
[Social Entrepreneurship] is complete. Other texts have a very biased smathering of topics which reflect the building of the subject area as an academic course. The textbook shows evidence of consolidation of the subject area and that the area as a whole is settling into social entrepreneurship as a theory.
[Social Entrepreneurship] is a student-focused text that will be easy to read and easy to teach. [The text] provides a great introduction and overview to build upon in class and to have other readings complement for your undergrads.
A social entrepreneurship textbook that is theory rich.
The book does a nice job with team building and ecosystem, and has some interesting class exercises.
[The text] is well organized and structured with good cases.
[Social Entrepreneurship] is simple to read, hands-on-activity oriented, good balance of theoretical content & cases.
Easy to read, full of real-life stories and examples, with great application exercises and cases - all in one place!
Sample Materials & Chapters
CH01 - Social Entrepreneurship and Leadership
CH02 - Innovation and Idea Generation