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Qualitative Methods in Management Research

Qualitative Methods in Management Research

Second Edition

January 2000 | 264 pages | SAGE Publications, Inc
`This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Qualitative Research in Management
Achieving Access to Management Reality
Taking Off and Landing
The Route from Preunderstanding to Understanding

Case Study Research
Quality of Academic Research and Management Consultancy
A Management Action Science Paradigm

One of very few books on qualitative methods in MANAGEMENT research! I like it!

Mr Andreas Schmid
Economics , University of Bayreuth
August 29, 2012

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ISBN: 9780761920144

ISBN: 9780761920137