A Managerial Perspective
- Danny Moss - University of Chester, UK
- Barbara DeSanto - Maryville University
Public Relations (Analysis) | Public Relations (Practice)
The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
students read free to downlaod articles.
This will now be an essential/key reading for a new 4th year module starting in September 2012.
Excellent balance of theory and practice from a management perspective
With such a priority being attached to developing professional practice, this book is a valuable look at PR's role in management, and as a manager of a burgeoning sector. A wide range of relevant and insightful contributions.
some great material - although heavy going at times, and short of visuals