Portfolio Building Activities in Social Media
Exercises in Strategic Communication
- Karen Freberg - University of Louisville, USA
Public Relations (Analysis)
Featuring 125 real-world activities across various social media platforms!
Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.INSTRUCTORS: Your students save when you bundle Portfolio Building Activities in Social Media, Second Edition with Freberg's core text, Social Media for Strategic Communication, Second Edition. Order using bundle ISBN 978-1-0718-6142-4.
Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more!
Sample Materials & Chapters
Chapter 1. Introduction to Social Media
Chapter 2. Ethical and Legal Fundamentals of Social Media