Political Communication in American Campaigns
- Joseph S. Tuman - San Francisco State University, USA
Mass Communication (General) | Politics & International Relations | Speech Communication (General)
Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.
"What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts."
The course was canceled at the last minute in fall 2014. However, I plan to use the book when I teach the course in 2016.
I recommend this book to students interested in learning more about US political campaigning - it's accessible and provides an excellent background.
Wanted a broader look at political communication.
Tuman's book is a fantastic overview of political communication!