This second edition of Understanding Media Economics is a welcome overhaul that gets to the heart of the issues and challenges in today’s media industry. It is more applicable beyond the classroom than the previous version and should be on the reading lists, not just of students in media economics course, but also of many in Westminster, Brussels and Strasbourg.
This is an excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media at the start of the twenty-first century.Milan TodorovicLondon Metropolitan University
A much needed and highly welcome update of this key text.
Still the best introduction to the economics of media industries
This is second edition is still the standard text on media economics as well as the best introduction to the economics of the media industries
May be adopted if course changes are effected to incorporate more on the business of journalism.
The first edition of this work has proven extremely useful for students in understanding how the media operate as businesses. This edition will prove to be as useful and popular for students and lecturers alike, due to its clarity and accessibility in an area that, for some students, is difficult for them to engage with, yet it is an extremely important area for anyone embarking on a career in the media.
Doyle's book provides an excellent introduction into the field of media economics for non-economics students, as it resonates well with scholarly debates in other disciplines, such as cultural policy and media studies.
This is a valuable book for all those studying media economics. Not only does it furnish a picture of current media industries but it also discusses changes in both advertising and media sectors. I will be recommending it to my MA students.
In looking at the broader picture of economics that underpin an industry that has always concerned with producing products, Doyle examines the models that form its bedrock and how it continues to adapt to continual change.
The first edition of this book was extremely influential and helpful for me as a student, the new addition will now become equally essential for my students. I have already aquired two personal copies.