Gillian Rose has provided a welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse. Added material on the latest advances in digital technology brings this latest edition to the cutting edge of visual culture studies.
Visual Methodologies is an indispensable resource for anyone working with visual materials. It offers practical guidance and expert theoretical orientation on how to approach, think about, and interpret visual culture, ranging from archival photography and documentary film to websites and social media. An important aspect of this book is the attention paid to audiences and viewing publics, as well as to the ethical demands of visual research.
An indispensible book for teaching and understanding methods in visual culture. Clear, comprehensive, and lucid, it makes accessible the how, why, and what of different methodological approaches in ways that elucidate paths to better research and argument.
An essential book for all students, researchers and academics interested in visual culture. The book has always had an interdisciplinary research, making it an adaptable, meaningful text. With this new edition, the application of visual methodologies is made even more vital given its coverage of digital technologies and our expanded engagement with the image through complex and nuanced visualization of everything online. This extends not only our daily perception of the visual, but creates new ground through which to understand ourselves and our relationship to others.
Through its previous editions Visual Methodologies has undoubtedly become a profoundly influential text. Through a series of telling and careful revisions it has been significantly updated in response to changing visual cultures. This edition refreshes and reinvigorates what was already a lively, revealing and vital text. Not least, this updated edition responds directly to changes in digital cultures and the new possibilities of visual engagement and communication. It is the ideal guide to teaching and researching with visual methods.
Gillian Rose has done it again. This indispensable guide to visual methodologies improves with each edition. Extensively updated and revised, there is a new emphasis here on the circulation of images through varied technologies and the potential for digital methods to reveal patterns in the movements, translations and social value of such images.
For the last 15 years, Rose’s Visual Methodologies has been an exceptionally influential and invaluable text for those wishing to engage with visual research methods, with each new edition evolving and building upon the strengths of the previous. This fourth edition is no exception. With an expanded coverage of new media, Rose’s revised work encompasses a comprehensive and detailed overview of imaginative approaches and engagements with visual materials that are readily accessible for undergraduate and postgraduate researchers.
Remains the authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples. For anyone already familiar with Visual Methodologies, this fourth edition offers a significant reworking of previous content.
One and half decade after its first edition, Visual Methodologies continues to position itself as a key reading for anyone who is looking for a solid, accessible and systematic introduction to the increasingly popular but complex domain of image analysis and visual culture research. Gillian Rose deserves much praise for her sustained and highly successful efforts to keep this core text in critical visual analysis as fresh and relevant as ever. This fourth edition includes discussions about the newest visual and digital technologies and their interrelated practices.
Clear, comprehensive, theoretically informed, and now fully updated and revised, Visual Methodologies is an excellent guide to the rapidly growing field of visual research.
There is simply no better resource or inspiration for conducting, analyzing, and disseminating visual research than Gillian Rose’s Visual Methodologies. Her theoretical clarity about visual culture and power relations is seamlessly woven into her discussion and evaluation of a wide range of research methods. The breadth, depth, and detail of the exemplary research upon which she draws to elucidate the different approaches increases with each revised volume, and the 4 Edition is no exception.
There is now increasing use of visual methods in empirically-grounded research. This increased use may be attributable to new and accessible technologies for visualisation. It may also, Rose and others have argued, reflect increased awareness of the appropriateness of visual methods as a means of documenting and representing the social world.
This book gives students a comprehensive introduction to visual methods. Essential reading as it gives students a broad understanding of the approaches available.
I love this book. It's so useful and really easy to read for students.
A detailed guideline particularly helpful for researchers who are new to visual methodologies.
Visual Methodologies is inspiring and useful. The examples are rich and plentiful, the ideas well argued and theoretically grounded.
Visual Methodologies is a must-read book for any researcher –scholar or student– interested in analysing visuals. This 4th edition is fully updated, as to include the analysis of digital media. The book is organized into chapters that allow a methodology-driven reading: content analysis, semiology, psychoanalysis, (Foucauldian) discourse analysis. It also features a rich companion website with useful additional materials. Solid, clear, complete, this is an excellent introductory text on the critical analysis of visuals.