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Moderating Focus Groups
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Moderating Focus Groups
A Practical Guide for Group Facilitation



January 2000 | 264 pages | SAGE Publications, Inc
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
 
Introduction
 
The Focus Group Methodology
 
Focus Groups Versus One-on-One ( In-Depth ) Interviews
 
Role of the Moderator
 
The Characteristics of a Successful Moderator
 
Preparation for Moderating
 
Recruiting Participants
 
Pre- and Post-Group Briefing
 
The Discussion Guide
 
External Stimuli
 
The Moderator Report
 
Moderating Fundamentals
 
Advanced Moderating Techniques
 
Unique Moderating Situations
 
Moderating Focus Groups Internationally
 
Building a Business Moderating Focus Groups
 
Pricing Focus Groups

"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." 

Dave Quincy
Clarion Marketing and Communications

For instructors

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ISBN: 9780761920441
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