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Media/Society
Technology, Industries, Content, and Users

Seventh Edition


June 2021 | 520 pages | SAGE Publications, Inc
Winner of the 2022 Textbook & Academic Authors Association's The McGuffey Longevity Award

Media/Society: Technology, Industries, Content, and Users
helps students understand the relationship between media and society and gets them to think critically about recent media developments. Authors David Croteau, William Hoynes, and new co-author Clayton Childress take an interdisciplinary approach with a sociological focus to answer questions like How do people use the media in their everyday lives? and How has the evolution of technology affected the media and how we use them? The Seventh Edition incorporates the latest scholarship and data that address enduring media topics, as well as new concerns raised by the role of digital platforms, the impact of misinformation online, and the role of media during the COVID-19 pandemic.
 
Preface
 
Acknowledgments
 
PART I • INTRODUCTION
 
Chapter 1 • Media/Society in a Digital World
 
PART II • TECHNOLOGY
 
Chapter 2 • The Evolution of Media Technology
 
PART III • INDUSTRY
 
Chapter 3 • The Economics of the Media Industry
 
Chapter 4 • Political Influence on Media
 
Chapter 5 • Media Organizations and Professionals
 
PART IV • CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD
 
Chapter 6 • Media and Ideology
 
Chapter 7 • Social Inequality and Media Representation
 
PART V • USERS
 
Chapter 8 • Audiences and Creators
 
Chapter 9 • Media Influence
 
PART VI • AFTERWORD
 
Chapter 10 • Globalization and the Future of Media
 
References
 
Index
 
About the Authors

Supplements

Instructor Teaching Site

edge.sagepub.com/croteau7e

Online resources included with this text

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank, editable, chapter-specific PowerPoint® slides, learning objectives, and tables and figures.