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Media Literacy - International Student Edition

Media Literacy - International Student Edition

Ninth Edition (International Student Edition)

July 2020 | SAGE Publications, Inc
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy
About the Author
Part I: Introduction
Chapter 1. Why Increase Media Literacy?
Chapter 2. Media Literacy Approach
Part II: Audiences
Chapter 3. Audience: Individual Perspective
Chapter 4. Audience: Industry Perspective
Chapter 5. Children as a Special Audience
Part III: Industry
Chapter 6. Development of the Mass Media Industries
Chapter 7. Economic Perspective
Part IV: Content
Chapter 8. Media Content and Reality
Chapter 9. News
Chapter 10. Entertainment
Chapter 11. Advertising
Chapter 12. Interactive Media
Part V: Effects
Chapter 13. Broadening Our Perspective on Media Effects
Chapter 14. How Does the Media Effects Process Work?
Part VI: The Springboard
Chapter 15. Helping Yourself and Others to Increase Media Literacy
Part VII: Confronting the Issues
Issue 1. Ownership of Mass Media Businesses
Issue 2. Sports
Issue 3. Fake News
Issue 4. Fake Advertising
Issue 5. Mass Violence
Issue 6. Privacy

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ISBN: 9781544328706