McQuail's Reader in Mass Communication Theory
- Denis McQuail - University of Amsterdam, Netherlands
Mass Communication (General)
Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.
McQuails Reader in Mass Communication Theory includes key statements from;
Jan L. Bordewijk
Jay G. Blumler
Muriel G. Cantor
Everette E. Dennis
Alvin W. Gouldner
Robert M. Entman
Celia von Feilitzen
Edward S. Herman
John H. McManus
C. Wright Mills
John C. Nerone
W. R. Neumann
Ronald E. Rice
Karl Erik Rosengren
Pamela J. Shoemaker
Liesbet van Zoonen
Outstanding; prescribed for three years
Excellent reader with essential texts, documenting the development of mass communication research.
This is an excellent text and will be highly recommended to students.
This is a very good book. Unfortunately the chapters are not in the centre of the course, i.e. do not focus as much as expected on psychological aspects of the processing of mass communication
It's very useful for my students becuase it takes them in a very comprhensive way through all the main ideas that have formed the communication in a specific field of study
This is an excellent collection of research and theory. The emphasis obviously is on mass communication. My course Introduction to Human Communication has a wider scope including for example interpersonal comm, non-verbal comm and communication in a range of fields (organizational; political; international). Therefore, this collection is less suited for my course.