- George Ritzer - University of Maryland, USA
Social Theory | Sociology (General) | Sociology of Consumption
Features and Benefits
- The volume includes a wide array of sources, from journal articles, to essays from edited books, to newspaper and magazine articles.
- 5 of the 2nd ed. articles have been updated and 11 articles are new to the third edition with new topics such as McDonaldization and men's body shaping, Internet 2.0, junk journalism, and cruise tourism.
- A greater emphasis on McDonaldization and globalization in the third edition.
- Discussion questions and "Thinking Critically" sections aid students in reviewing the material presented and further extending the conversation about and surrounding McDonaldization.
This is an excellent resource for understanding how globalisation and conglomerations like McDonalds have come to rule the world we live in.
The book is too specific
Excellent insight and alternative thinking provided for students
This can be used across a wide range of sociological modules and I have recommended it for students wider reading
Parts of this book were beneficial but for a course on globalization, I needed a more introductory level textbook. I will be using chapters from this book though.
Whilst an excellent book, considered to take students in a direction that was too specialist for the Module that was taught.
It helps students to think sociologically, and above all criticaly about society.
We have used the earlier editions of this book extensively and this latest edition is excellent - it brings the topic up to date and includes some very useful examples.
I love the book--it's great! The reason I'm not adopting it is simply that I'm to focus the Special Topics course on a different theme. If I get the chance to go to this theme, I will definitely use this title.
Sample Materials & Chapters
Ch 1. An Introduction to McDonaldization
Ch 15. The De-McDonaldization of the Internet