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Journal of Marketing

Journal of Marketing

Published in Association with American Marketing Association

eISSN: 15477185 | ISSN: 00222429 | Current volume: 86 | Current issue: 6 Frequency: Bi-monthly

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete JM Editorial Cornerstones.

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Learn more about JM at AMA.org.

Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow six editorial cornerstones during our tenure as editors.

Editor-in-Chief
Shrihari Sridhar Texas A&M University, USA
Co-Editors
Cait Lamberton University of Pennsylvania, USA
Detelina Marinova University of Missouri, USA
Vanitha Swaminathan University of Pittsburgh, USA
Vice President of Publications
Ronald Paul Hill Kogod School of Business, American University, USA
Associate Editors
Michael Ahearne University of Houston, USA
Kusum Ailawadi Dartmouth College, USA
Jonah Berger University of Pennsylvania, USA
Lisa E. Bolton Pennsylvania State University, USA
Simona Botti London Business School, UK
Amitava Chattopadhyay INSEAD-The Asia Campus, Singapore
Pradeep Chintagunta University of Chicago, USA
Marnik DeKimpe Tilburg University, the Netherlands and KU Leuven, Belgium
Amber Epp University of Wisconsin-Madison, USA
Marc Fischer University of Cologne, Germany
Christoph Fuchs University of Vienna, Austria
Els Gijsbrechts Tilburg University, the Netherlands
Jacob Goldenberg Interdisciplinary Center (IDC) Herzilya, Israel
Dhruv Grewal Babson College, USA
David A. Griffith Texas A&M University, USA
Kelly L. Haws Vanderbilt University, USA
Jan Heide University of Wisconsin - Madison, USA
Donna Hoffman George Washington University, USA
Christian Homburg University of Mannheim, Germany
Ashlee Humphreys Northwestern University, USA
Gita Johar Columbia University, Department of Marketing, USA
Ajay K. Kohli Georgia Institute of Technology, USA
Praveen Kopalle Dartmouth College, USA
Robert Kozinets University of Southern California, USA
Alok Kumar University of Nebraska, USA
Ralf Van der Lans Hong Kong University of Science and Technology, China
Donald Lehmann Columbia University, USA
Leigh McAlister University of Texas at Austin, USA
Robert Meyer University of Pennsylvania, USA
Debanjan Mitra University of Florida, USA
Andrea Morales Arizona State University, USA
Neil Morgan Indiana University, USA
Sridhar Narayanan Stanford University, USA
Scott Neslin Dartmouth College, USA
Oded Netzer Columbia University, USA
Neeru Paharia Georgetown University, USA
Vanessa M. Patrick University of Houston, USA
Koen Pauwels Northeastern University, USA
Connie Pechmann University of California - Irvine, USA
Stefano Puntoni Erasmus University Rotterdam, Netherlands
Rebecca Reczek Ohio State University, USA
Roland Rust University of Maryland, USA
Rebecca Slotegraaf Indiana University, USA
S. Sriram University of Michigan, USA
Claudia Townsend University of Miami, USA
Michael Trusov University of Maryland, USA
Rajkumar Venkatesan University of Virginia, USA
Caleb Warren University of Arizona
Karen Winterich Pennsylvania State University, USA
Stefan Wuyts Koç University, Turkey
Manjit S. Yadav Texas A&M University, USA
Sha Yang University of Southern California, USA
Jie Zhang University of Maryland, USA
Editorial Review Board
Pankaj Aggarwal University of Toronto, Canada
Michelle Andrews Emory University, USA
Kersi Antia Western University, USA
Jennifer Argo University of Alberta, Canada
Anocha Aribarg University of Michigan, USA
Zeynep Arsel John Molson School of Business, Concordia University, Canada
Eva Ascarza Columbia University, USA
Rajesh Bagchi Virginia Tech, USA
Alixandra Barasch New York University, USA
Fleura Bardhi Cass Business School, UK
Yakov Bart Northeastern University, USA
Suman Basuroy University of Texas at San Antonio, USA
Rajeev Batra University of Michigan, USA
Barry Bayus University of North Carolina at Chapel Hill, USA
Joshua Beck University of Oregon, USA
Simon Bell University of Melbourne, Australia
Silvia Bellezza Columbia University, USA
Sundar Bharadwaj University of Georgia, USA
C. B. Bhattacharya University of Pittsburgh, USA
Tammo Bijmolt University of Groningen, the Netherlands
Dipayan Biswas University of South Florida, USA
Simon Blanchard Georgetown University, USA
Lauren Block Baruch College, USA
Willy Bolander Florida State University
Abhishek Borah INSEAD, France
Tonya Bradford University of California, Irvine, USA
Michael Brady Florida State University, USA
Norris Bruce University of North Carolina at Chapel Hill, USA
Randolph Bucklin University of California - Los Angeles, USA
Gregory Carpenter Northwestern University, USA
Anindita Chakravarty University of Georgia, USA
Kimmy Chan Hong Kong Baptist University, China
Pierre Chandon INSEAD, France
Sandeep Chandakula Singapore Management University, Singapore
Rajesh Chandy London Business School, UK
Amar Cheema University of Virginia, USA
Haipeng Chen University of Kentucky, USA
Alexander Chernev Northwestern University, USA
Kathleen Cleeren KU Leuven, Belgium
June Cotte Western University, Canada
Anne Coughlan Northwestern University, USA
Robin Coulter University of Connecticut, USA
Samantha Cross Iowa State University, USA
Darren Dahl University of British Columbia, Canada
Hannes Datta Tilburg University, Netherlands
Barbara Deleersnyder Tilburg University, the Netherlands
Xiaoyan Deng Ohio State University, USA
Kristin Diehl University of Southern California, USA
Michaela Draganska Drexel University, USA
Peter Ebbes HEC Paris, France
Giana Eckhardt University of London, UK
Fred Feinberg University of Michigan, USA
Rosellina Ferraro University of Maryland, USA
Eileen Fischer York University, Canada
Robert Fisher University of Alberta, Canada
Beth Fossen Indiana University, USA
Shankar Ganesan University of Notre Dame, USA
Frank Germann University of Notre Dame, USA
Mrinal Ghosh University of Arizona
Manpreet Gill University of South Carolina
Peter Golder Dartmouth College, USA
Kelly Goldsmith Vanderbilt University, USA
Joseph Goodman Ohio State University, USA
Shyam Gopinath Indiana University, USA
Amir Grinstein Northeastern University, USA
Mahima Hada Baruch College, USA
Michael Haenlein ESCP Europe, France
Henrik Hagtvedt Boston College, USA
Rebecca W. Hamilton Georgetown University, USA
Bruce Hardie London Business School, UK
Colleen Harmeling Florida State University, USA
Thorsten Henning-Thurau University of Muenster, Germany
Kelly Herd University of Connecticut, USA
Kelly Hewett University of Tennessee, USA
Mark Houston Texas Christian University, USA
Ming-Hui Huang National Taiwan University, Taiwan
Michael Hui University of Macau, China
John Hulland University of Georgia, USA
Iris Hung Fudan University, China
Julie Irwin University of Texas at Austin, USA
Raghuram Iyengar University of Pennsylvania, USA
Ramkumar Janakiraman University of South Carolina, USA
Sandy Jap Emory University, USA
Bernard Jaworski Claremont Graduate University, USA
Satish Jayachandran University of South Carolina, USA
Leslie John Harvard University, USA
Yogesh Joshi University of Maryland, USA
Kartik Kalaiganam University of South Carolina, USA
Vamsi Kanuri University of Notre Dame, USA
Constantine Katsikeas University of Leeds, UK
Punam Keller Tuck School of Business at Dartmouth College, USA
Blair Kidwell University of North Texas, USA
Sara Kim University of Hong Kong, Hong Kong
Irina Kozlenkova University of Virginia, USA
Harley Krohmer University of Bern, Switzerland
Tarun Kushwaha University of North Carolina at Chapel Hill, USA
Son Lam University of Georgia, USA
Anja Lambrecht University of London, United Kingdom
Ju-Yeon Lee Iowa State University, USA
Leonard Lee National University of Singapore, Singapore
Katherine N. Lemon Boston College, USA
Robert Leone Texas Christian University, USA
Michael Lewis Emory University, USA
Shibo Li Indiana University, USA
Barak Libai Interdisciplinary Center Herzliya, Israel
Donald Lichtenstein University of Colorado - Boulder, USA
Gary L. Lilien Pennsylvania State University, USA and University of Technology Sydney, Australia
Peggy Liu University of Pittsburgh, USA
Yong Liu University of Arizona, USA
Yuping Liu-Thompkins Old Dominion University, USA
Shijie Lu University of Houston, USA
Stephan Ludwig University of Melbourne, Australia
Lan Luo University of Southern California, USA
Liye Ma University of Maryland, USA
Girish Mallapragada Indiana University, USA
Kelly Martin Colorado State University, USA
James Maxham University of Virginia, USA
Brent McFerran Simon Frasier University, Canada
Shiri Melumad University of Pennsylvania, USA
Martin Mende Florida State University, USA
Vicki G. Morwitz Columbia University, USA
Brian Murtha University of Kentucky, USA
Stephanie Noble University of Tennessee, Knoxville
Tom Novak George Washington University, USA
Stephen M. Nowlis Washington University, USA
Joseph Nunes University of Southern California, USA
Nailya Ordabayeva Dartmouth College, USA
Grant Packard York University, Canada
Dominik Papies University of Tübingen, Germany
Adithya Pattabhiramaiah Georgia Institute of Technology, USA
Renana Peres Hebrew University of Jerusalem, Israel
J. Andrew Petersen Pennsylvania State University, USA
Davide Proserpio University of Southern California, USA
Akshay Rao University of Minnesota, USA
Brian Ratchford University of Texas at Dallas, USA
Srinivas Reddy Singapore Management University, Singapore
Americus Reed II University of Pennsylvania, USA
Lopo Rego Indiana University, USA
John H. Roberts University of New South Wales, Australia
Oliver Rutz University of Washington, USA
Alok Saboo Georgia State University, USA
Hope Schau University of Arizona, USA
Lisa Scheer University of Missouri - Columbia, USA
Martin Schreier Vienna University of Economics and Business, Austria
Maura Scott Florida State University, USA
Sankar Sen Baruch College, USA
Denish Shah Georgia State University, USA
Venkatesh Shankar Texas A&M University, USA
Qiaowei Shen Peking University, China
Jagdip Singh Case Western Reserve University, USA
Bernd Skiera Goethe University Frankfurt, Germany
Ashish Sood University of California - Riverside, USA
Alina Sorescu Texas A&M University, USA
Raji Srinivasan University of Texas at Austin, USA
Shuba Srinivasan Boston University, USA
S. Sriram University of Michigan, USA
Andrew Stephen University of Oxford, UK
David Stewart Loyola Marymount University, USA
Baohong Sun Cheung Kong Graduate School of Business, China
Nader Tavassoli London Business School, UK
Gerry Tellis University of Southern California, USA
Jacquelyn Thomas Southern Methodist University, USA
Craig Thompson University of Wisconsin - Madison, USA
Debora Thompson Georgetown University, USA
Seshadri Tirunillai University of Houston, USA
Kapil Tuli Singapore Management University, Singapore
Nita Umashankar San Diego State University, USA
Christophe Van den Bulte University of Pennsylvania, USA
Jenny van Doorn University of Groningen, Netherlands
Stijin Van Osselaer Cornell University, USA
Stephen Vargo University of Hawai'i at Manoa, USA
Peter Verhoef University of Groningen, the Netherlands
Franziska Volckner University of Cologne, Germany
Clay Voorhees University of Alabama, USA
Xin (Shane) Wang Virginia Tech, USA
Yanwen Wang University of British Columbia, Canada
Nooshin Warren University of Arizona, USA
Kenneth Wathne University of Stavanger, Norway
Michelle Weinberger Northwestern University, USA
Katherine White University of British Columbia, Canada
Kimberly A. Whitler University of Virginia
Simone Wies Geothe University, Germany
Thorsten Wiesel University of Münster, Germany
Kenneth C. Wilbur University of California - San Diego, USA
Keith Wilcox Columbia University, USA
Chi Kin (Bennett) Yim University of Hong Kong, China
Alex Zablah University of Tennessee, USA
Georgios Zervas Boston University, USA
Jonathan Z. Zhang Colorado State University
AMA Editorial Staff
Bennie F. Johnson Chief Executive Officer
Matt Weingarden Vice President, Communities and Journals
Marilyn Stone Director, Academic Communities and Journals
Michelle Kritselis Senior Managing Editor
T.J. Anderson Associate Content Manager
Jess Barselow Production Editor
Karin Horler Copy Editor
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  • This Journal is a member of the Committee on Publication Ethics.

    Please read the guidelines below, then visit the Journal of Marketing’s submission site (https://mc.manuscriptcentral.com/ama_jm) to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Remember that you can log in to the submission site at any time to check on the progress of your paper through the peer review process.

    SAGE Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.

    Only manuscripts of sufficient quality that meet the aims and scope of the Journal of Marketing will be reviewed.

    There are no fees payable to submit or publish in this Journal.

    As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see our guidelines on prior publication and note that the Journal of Marketing will consider submissions of papers that have been posted on preprint servers; please alert the Editorial Office when submitting (jom@ama.org) and include the DOI for the preprint in the designated field in the manuscript submission system. Authors should not post an updated version of their paper on the preprint server while it is being peer reviewed for possible publication in the Journal. If the article is accepted for publication, the author may reuse their work according to the Journal's author archiving policy.

    If your paper is accepted, you must include a link on your preprint to the final version of your paper.

    If you have any questions about publishing with SAGE, please visit the SAGE Journal Solutions Portal.

    1. What do we publish?

    1.1 Aims & Scope

    1.2 Article types

    1.3 Writing your paper

    2. Editorial policies

    2.1 Peer review policy

    2.2 Authorship

    2.3 Acknowledgments

    2.4 Funding

    2.5 Declaration of conflicting interests

    2.6 Research data

    3. Publishing policies

    3.1 Publication ethics

    3.2 Contributor’s publishing agreement

    3.3 Open access and author archiving

    4. Preparing your manuscript

    4.1 Formatting

    4.2 Manuscript organization

    4.3 Manuscript components

    4.4 Artwork, figures, tables, and other graphics

    4.5 Identifiable information

    4.6 Supplemental material

    4.7 Reference style

    4.8 English language editing services

    5. Submitting your manuscript

    5.1 ORCID

    5.2 Information required for completing your submission

    5.3 Permissions

    6. On acceptance and publication

    6.1 Accepted articles

    6.2 Production

    6.3 Online First publication

    6.4 Access to your published article

    6.5 Promoting your article

    7. Further information

    7.1 Appealing the publication decision

    7.2 AMA's policy on rejected manuscripts

                   

    1. What do we publish?

    1.1 Aims & Scope

    Before submitting your manuscript to the Journal of Marketing, please ensure you have read the Aims & Scope.

    1.2 Article types

    • Research Article

    • Special Issue Article

    For requirements regarding new and revised regular submissions and special issue submissions, see section 4.

    There is no limit to the number of references allowed.

    The Journal of Marketing publishes a broad range of articles that vary markedly in their objectives, approach, nature of contribution to the field, and target audience. While there are many different types of articles, the two main types published by the journal are conceptual articles and empirical articles, as described next. The Journal of Marketing is open to other types of research as well, as long as they offer theoretical and empirical contributions into important marketing questions.

    1.2.1 Conceptual articles:

    These types of articles make their contributions through theoretical arguments that introduce new topics, new constructs, new relationships, new theories, and even new paradigms for the field. While they may be informed by empirical observations in the real-world, data are not used to test the ideas. These conceptual articles may have various objectives, such as: 

    • ​To provide critical syntheses, reviews, and research agendas designed to alter the nature and extend the scope of the marketing discipline. 
    • To critically reexamine existing concepts and theories in marketing with new perspectives and ideas that extend the literature and practice in important ways. 
    • To advance new concepts, relationships, and topics for the field.
    • To offer new, integrative, and/or challenging viewpoints on facets of marketing as observed in the real world or as studied in the marketing discipline.

    Conceptual articles may take the form of a new and testable theory, a new conceptual framework to capture the elements of a (new) marketing phenomenon, and/or a set of specific areas worthy of new scholarly research. Some conceptual articles integrate concepts from allied disciplines such as economics, strategic management, finance, accounting, organizational behavior, sociology, psychology, and anthropology into marketing. Others develop “home-grown” (Rust 2006), or “organic” (Kohli 2009​) theories specific to the marketing discipline. All types of conceptual articles are welcome at JM.

    By offering compelling new perspectives, these conceptual articles go beyond a literature review. While conceptual articles do not analyze empirical data, they are often driven by insightful observations of marketing in the real world. The key criterion for a conceptual article to be publishable in JM is that it should be able to lead marketing in new directions by challenging conventional thinking.

    1.2.2 Empirical articles

    Empirical articles use organized observations about marketing-relevant data of any type to offer important insights to the marketing discipline. Given JM’s big tent stance, these data can range from primary data including interview and observational data, experiments, field studies, and surveys to secondary data of customers, competitors, firms, or any entity engaged with marketing. These types of articles may take many different forms:

    • ​Constructs are defined and hypotheses are offered that structure the relationships between variables in the paper. Data are collected, organized, and used to test these predictions. 

    • An important research area or substantive issue in marketing is described and research questions are raised without specific predictions being offered. Data are collected, organized, and used to offer insights into these questions.

    • A new metric, model, or scale is developed that offers important marketing insights. It is important to show the advantages of these tools for the marketing literature and/or practice. 

    • A systematic review or meta-analysis of published findings in the marketing literature offers insights into important conditions under which findings for an important topic do or do not hold. 

    • A discovery-oriented approach uses data from multiple case studies to develop new theories for marketing. 

    Empirical articles should develop generalizable insights that have implications for consumers, firms, organizations, industries, sectors, or countries, although in-depth investigations of substantively important subdomains or cases are also welcome. When research focuses on a particular organization as the basis for fieldwork or depth interviews, authors should seek a broader set of ideas and implications that have the ability to generalize beyond the focal organization.

    Like any other article published in JM, consumer research articles need to offer a strong substantive treatment of this topic. Specifically, the key marketing question addressed in the paper should be one that examines individuals or organizations involved in the acquisition, consumption, or disposition of products, services, or experiences. Additionally, any dependent measures used in lab studies need to be durable enough to hold up under less controlled conditions to increase the generalizability of the research. To do so, these measures should capture participants’ reactions to marketing-relevant stimuli such as real behaviors (e.g., a consequential choice such as the investment of time, money, and/or effort, actual word of mouth), real emotions, or other real-world reactions that have important downstream marketing consequences.

    The key threshold for an empirical article to be published in JM is that it should offer compelling new insights into substantively important marketing questions.

    1.3 Writing your paper

    The SAGE Author Gateway has some general advice on how to get published, plus links to further resources.

    1.3.1 Make your article discoverable

    For information and guidance on how to make your article more discoverable, visit our Gateway page on How to Help Readers Find Your Article Online.

    1.3.2 Readability

    The Journal of Marketing’s manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:

    • Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
    • Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: Journal of Marketing is designed to be read, not deciphered.
    • Keep sentences short so the reader does not get lost before the end of a sentence.

    1.3.3 Copy Editing and Proofreading

    It is important to convey your ideas in a clear and engaging manner. Weak writing can detract from your contribution in important ways. Therefore, it is essential that you proofread your manuscript carefully before submission and consider hiring a copy editor. Getting your colleagues’ input on content and communications is also helpful as they will raise issues that you may miss after working on the project for several years. It also helps to read papers published in the Journal of Marketing to get a sense of journal style. Once your revisions are complete, ensure that all comments among authors have been removed and that all tracked changes have been accepted or rejected.

    1.3.4 Author Anonymity

    Your manuscript should not contain any identifying information about the authors or their universities. When referring to the location of a data collection effort, authors should only make general references to places such as a “large public university” or a “Fortune 500 company.” There is no need to disclose the geographic location of any data collection sites. Once the review process has been completed, these details will be added to the paper. Authors should cite any of their own relevant work. However, if there are anonymity concerns, authors should reach out the Editor in Chief with questions.

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    2. Editorial policies

    2.1 Peer review policy

    Reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Our policy is that reviewers should not be assigned to a paper if:

    • The reviewer is based at the same institution as any of the co-authors.
    • The reviewer is based at the funding body of the paper.
    • The reviewer has provided a personal (e.g. Gmail/Yahoo/Hotmail) email account and an institutional email account cannot be found after performing a basic Google search (name, department, and institution).

    At submission, the journal currently allows authors to recommend or oppose reviewers. Note, however, that the Editor in Chief views these as a guideline and may follow or disregard this information at their discretion. No more than one recommended reviewer is permitted to serve on a review team.

    The Journal of Marketing is committed to delivering high-quality, fast peer review for your paper, and as such has partnered with Publons. Publons is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for the Journal of Marketing can opt in to Publons in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information, visit the Publons website.

    The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the Journal. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.

    2.2 Authorship

    All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    2.2.1 Author Misconduct Policy and Procedure

    As a publisher of peer-reviewed journals, the American Marketing Association requires all journal submissions to adhere to the highest of ethical standards and best practices in publishing. All writing and research submitted to an AMA journal is expected to present accurate information and to properly cite all content referenced from other materials. Visit the AMA Editorial Policies page for more information

    Overlap

    The value of a publication depends on its incremental contribution. Therefore, it is inappropriate to submit articles with substantial overlap. This overlap can result from the use of the same data or analyses or when providing parallel substantive or theoretical results. When there is a question about defining overlap, particularly that which arises from their own work, it is the authors’ responsibility to notify and alert the Editor. The Editor will make a binding decision whether a manuscript submitted to an AMA journal is too similar to an article already published there or elsewhere.

    When writing a paper, it is important for authors to define its incremental contribution by referencing relevant work on which the paper builds. Authors are expected to search for and reference the related work of others. Authors are especially responsible for informing the Editor about their own work, whether it is published, in working paper form, or under review. When questions arise about related work, the Editor will provide guidance to the authors. Submitting a paper that is substantially the same as a previously published paper is considered a serious breach of professional ethics and may warrant the Editor contacting officials at the authors’ institutions regarding this breach. In the event that the author(s) is not affiliated with an institution, alternative steps may be taken, including a ban from submitting to AMA journals.

    Detection, Investigation, and Penalty

    In any instance of suspected misconduct, the AMA pledges to carry out the process of detection, investigation, and penalty with fairness and confidentiality during the internal investigation. The process for detection, investigation, and penalty for suspected plagiarism is as follows:

    Detection

    Each respective journal Editor, along with the Editorial Board and non–Editorial Board reviewers, will serve to detect instances of plagiarism. The AMA may use software or other tools to assist in the detection of plagiarism. When an Editor suspects plagiarism (or is informed by a reviewer who suspects plagiarism), they will judge whether the claim has any merit. If the Editor determines that there has been potential misconduct, they will inform both the Vice President of Publications and Managing Editor and provide a detailed account of the possible violation or misconduct.

    Investigation

    When informed by the journal Editor, the Vice President of Publications will determine whether further investigation is required. The Vice President of Publications may choose to assemble a review committee of scholars to determine the exact nature and extent of the suspected misconduct. Each individual investigation may warrant the assembly of a new ad hoc committee. Any committee member who is perceived to have a conflict of interest must recuse themself from the process. The Editor of the journal in question will not serve on the committee. If it is determined that an act of plagiarism has been committed, the Vice President of Publications will inform the author(s), in writing, with a detailed description of the alleged offense. The Vice President of Publications will offer the author(s) an opportunity to respond to the allegation. In events in which more than one author is involved, the authors may collaborate on their response or respond individually. If the committee concludes that no offense has been committed, no further action will be taken, and the Vice President of Publications will inform the authors. If the committee determines that there has been misconduct, the process will move into a penalty phase.

    Penalty

    In the event that an author (or authors) has been found to have engaged in some form of misconduct, they are to be subjected to a penalty. The nature and extent of the penalty will be determined by the Vice President of Publications with the advice and counsel of the committee members. The penalty will be dictated by the nature of the offense and will likely include a ban on submitting to any journal published by the AMA for a period of time. All sitting Editors of AMA journals will be informed. The committee is empowered to customize penalties for each individual in instances in which multiple authors are involved. In extreme circumstances, the committee reserves the right to inform an author’s institution, depending on the seriousness of the offense.

    Article Retraction

    In the event that ethical misconduct (e.g., misrepresentation/falsification of data, pervasive errors, plagiarism, multiple submission) is determined to have occurred in a manuscript published in an AMA journal, the AMA reserves the right to issue a public retraction of the manuscript in question. The retraction will come in the form of a note published in a subsequent issue of the journal. The article’s citation will be labeled as “Retracted” in all databases, and the electronic version of the manuscript file will be clearly marked as “Retracted.”

    2.3 Acknowledgments

    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgments section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Please supply any personal acknowledgements separately from the main text to facilitate anonymous peer review.

    Per ICMJE recommendations, it is best practice to obtain consent from non-author contributors who you are acknowledging in your paper.

    2.3.1 Third party submissions
    Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgments section of the manuscript and in the accompanying cover letter. The statements must:

    • Disclose this type of editorial assistance—including the individual’s name, company, and level of input
    • Identify any entities that paid for this assistance
    • Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations (e.g., conflicting interests, funding)

    Where appropriate, SAGE reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.

    2.3.2 Writing assistance

    Individuals who provided writing assistance (e.g., from a specialist communications company) do not qualify as authors and so should be included in the Acknowledgments section. Authors must disclose any writing assistance—including the individual’s name, company, and level of input—and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

    2.4 Funding

    The Journal of Marketing requires all authors to acknowledge their funding in a consistent fashion under a separate heading. Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state, “This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.”

    2.5 Declaration of conflicting interests

    The Journal of Marketing encourages authors to include a declaration of any conflicting interests and recommends that you review the good practice guidelines on the SAGE Journal Author Gateway.

    Conflicts of interest may arise in a variety of situations, and therefore the author is required to inform the editor of such conflict. A conflict of interest may exist when a manuscript under review puts forth a position contrary to the reviewer’s published work or when a manuscript author or reviewer has a substantial direct or indirect financial interest in the subject matter of the manuscript. Because it is AMA policy to engage in a double-anonymized review process, a conflict of interest may also exist when a reviewer knows the author of a manuscript. The reviewer should consult the journal editor in such situations to decide whether to review the manuscript. A conflict of interest does not exist when an author disagrees with a reviewer’s assessment that a problem is unimportant or disagrees with an editorial outcome.

    2.6 Research data

    The Journal of Marketing is committed to facilitating openness, transparency, and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs, please visit the SAGE Research Data policy pages.

    Subject to appropriate ethical and legal considerations, authors are encouraged to:

    • Share your research data in a relevant public data repository
    • Include a data availability statement linking to your data. If it is not possible to share your data, use the statement to confirm why it cannot be shared.
    • Cite this data in your research

    Peer reviewers may be asked to peer review the research data prior to publication.

    • Peer reviewers may be asked to assess compliance with the research data policy
    • Peer reviewers may be asked to assess research data files

    If you need to anonymize your research data for peer review, please refer to our Research Data Sharing FAQs for guidance.

    2.6.1 Falsification of Data/Misreporting of Data

    The AMA expects all submissions to include data that are honestly and accurately reported according to the accepted best practices of scholarly publishing. In instances in which falsified or misreported data are suspected, the procedures outlined in Section 2.2.1 will be followed.

    In any instance of suspected misconduct, the AMA pledges to carry out the process of detection, investigation, and penalty with fairness and confidentiality during the internal inquiry. The process for detection, investigation, and, if necessary, penalty and retraction for suspected falsification/misreporting of data can be found on the AMA Journals Editorial Policies page.

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    3. Publishing policies

    3.1 Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway.

    3.1.1 Plagiarism

    The Journal of Marketing and SAGE take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the Journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgment, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to, publishing an erratum or corrigendum (correction), retracting the article, taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.

    The AMA editorial office uses iThenticate to determine the level of plagiarism associated with a submitted manuscript. Like most journals, the Journal of Marketing views “self-plagiarism” (when authors use materials from their own published work without citation) as a form of plagiarism. Please review these two sets of guidelines that might be helpful in using sources in the future. The first is from the University of Wisconsin Writing Center and the second is from the Office of Research Integrity at the Department of Health & Human Services.

    3.1.2 Prior publication

    If material has been previously published, it is not generally acceptable for publication in the Journal of Marketing. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or, if in doubt, contact the editorial office (jom@ama.org).

    3.2 Contributor’s publishing agreement

    Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive license agreement, which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the SAGE Author Gateway.

    3.3 Open access and author archiving

    The Journal of Marketing offers optional open access publishing via the SAGE Choice program. For more information on Open Access publishing options at SAGE please visit SAGE Open Access. For information on funding body compliance, and depositing your article in repositories, please visit SAGE’s Author Archiving and Re-Use Guidelines and Publishing Policies.

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    4. Preparing your manuscript for submission                                                               

    4.1 Formatting

    The preferred format for your manuscript is Word.

    • File Types: Word; if your manuscript was created in LaTex, please upload a PDF.
      • LaTeX style files are now available for use in preparing manuscripts for all AMA journals. The downloadable zip files contain (1) a journal template style file, JMR_template.tex, for submission of papers; (2) a BiBTeX style file, jmr.bst, to conform with AMA reference style; and (3) a BiBTex reference file, for references. The journal template, which is a LaTeX file, contains the outline for abstract, main header title, secondary header title, and a preamble for the LaTeX document. The AMA thanks Sai Chand Chintala of Cornell University for preparing these style files.
    • Font [including references]: 12 point, Times New Roman
    • Text: Double-spaced, left-justified
    • Page Layout: Use 1-inch margins on all sides with no page numbers, line numbers, or header/footer
    • Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, tables, figures, footnotes, and print appendices (web appendices do not count toward the page limit). The 50-page maximum applies to all stages of the review process​.

    Please Note: No Exceptions Will Be Made For Page Length.

    4.2 Manuscript Organization

    To facilitate the double-anonymized peer-review process, each submission should be broken into at least two separate files: (1) Title Page and (2) Main Document. If your manuscript includes a web appendix, please upload it as a separate PDF. Identifying information should not appear anywhere within the main document or web appendix files.

    FILE 1: Title Page

    1. Title
    2. Author(s) name, title, institution, address, telephone number, and email address
    3. Author(s) note
    4. Acknowledgment
    5. Financial disclosure, if applicable

    FILE 2: Main Document

    Page 1:

    1. Title
    2. Abstract
    3. Keywords

    Page 2 and on, with each new element beginning on its own page:

    1. Main text
    2. References
    3. Print appendices

    (Optional) FILE 3: Web Appendix

    Page 1:

    1. Title
    2. Table of contents with page numbers (if there are multiple sections)
    3. The following AMA disclosure: “These materials have been supplied by the authors to aid in the understanding of their paper. The AMA is sharing these materials at the request of the authors.”

    Page 2 and on:

    Web appendix content and material

    4.3 Manuscript Components

    Title
    The title should not exceed 25 words.

    Abstract
    The abstract is limited to 200 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript. The abstract should be written in third person.

    Keywords
    Include up to eight primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in ScholarOne upon submission.

    Main Text
    Please do not add any headers/footers on each page. Headings are text only (not numbered) and are formatted according to level. Do not number the pages of manuscripts upon submission because ScholarOne will add page and line numbers to the PDF that is created during the submission process.

    • PRIMARY HEADING: Centered with title-style capitalization, in bold, with an extra return before and after.
    • SECONDARY HEADING: Flush left with title-style capitalization, in bold and italics. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
    • TERTIARY HEADING: Flush left with sentence-style capitalization, in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one tertiary heading is used, the heading should be excluded.

    Mathematical Notations
    Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.

    Footnotes
    Footnotes are to be used sparingly. Most articles contain no more than 10 footnotes, and each footnote should not exceed 40 words.

    Appendix
    If in-text appendices are provided, they appear on a new page after the main text. Multiple appendices are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendices must be numbered in the order in which they are to appear.​​ For more information on appendices, visit the AMA Editorial Policies Procedures page.

    4.4 Artwork, figures, tables, and other graphics

    For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines.

    Figures

    Figure should be numbered consecutively and called out in text in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.

    • Add hypotheses labels (e.g., H1) for any paths or results in all figures or tables, if applicable.
    • Avoid acronyms—use full- or short-form construct labels in the text, models and model specifications, tables, and figures.
    • Figures should be able to stand alone and be understood without referencing the paper’s text. Use footnotes as needed to clarify any issues with the figure/table.
    • If applicable, add a boxes and arrows to the figure of your conceptual model showing all constructs, hypothesis numbers (e.g., H1), and their causal ordering.
    • If multiple studies are represented in one conceptual framework, attempt to show how each study captures part of the framework (e.g., using different fonts, labels).
    • Use a perpendicular intersection of one arrow landing on the side of another arrow to show moderation effects on conceptual models.
    • Use solid line boxes to represent constructs to the extent possible. If you use dotted lines or other formatting, explain this choice in footnotes.
    • When reporting the results from an experiment in a figure:
      • Use the full scale range on the y-axis (e.g., 1–7)
      • Include error bars
      • Include the means
      • Include significance levels with asterisks
      • Below the figure, add “Notes: Error bars = ±1 SEs.”

    The cost of color printing is borne by the authors, so you may consider gray scaling images prior to submission. Figures supplied in color will appear in color online regardless of whether these illustrations are reproduced in color in the printed version. For specifically requested color reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.

    Tables

    Tables must be numbered consecutively and called out in text in the order in which they are to appear. 

    • Add hypothesis labels (e.g., H1) for any paths or results in all figures or tables, if applicable.
    • Avoid acronyms—use full- or short-form construct labels in the text, models and model specifications, tables, and figures.
    • For papers with three or more studies, provide a table summarizing the studies and include information such as purpose, method, sample, variables, and key findings.
    • Parameter estimates with significance levels should be reported in the results section.

    4.5 Identifiable information

    Where a journal uses double-anonymized peer review, authors are required to submit:

    1. A version of the manuscript that has had any information that compromises the anonymity of the author(s) removed or anonymized. This version will be sent to the peer reviewers.
    2. A separate title page that includes any removed or anonymized material. This will not be sent to the peer reviewers.

    See https://us.sagepub.com/en-us/nam/Manuscript-preparation-for-double-anonymized-journal for detailed guidance on making an anonymous submission.

    4.6 Supplemental material

    This Journal is able to host additional materials online (e.g., data sets, podcasts, videos, images) alongside the full text of the article. For more information, please refer to our guidelines on submitting supplemental files.

    4.6.1 Web Appendix
    Authors are free to use web appendices as a companion to their articles. The purpose of a web appendix is to provide supplementary materials that are highly relevant to the article and may facilitate replication (e.g., study stimuli, pretests, replication studies, supplementary analyses). In contrast, material that is central to the understanding of the article should be included in the text or in an appendix that is published with the article in the journal. Moreover, material that is not directly relevant (e.g., additional studies that are not central to the conclusions of the paper) should not be included in the web appendix. 

    Each paper can have one web appendix that can be accessed as a single file from the journal’s website. The web appendix should follow the formatting standards of the journal (e.g., headings, references). It should include the title of the paper. Upon acceptance, author names and contact details should be added to the first page of the web appendix. Web appendices will not be copy edited by the journal. This disclosure statement should be added to the first page of your web appendix: “These materials have been supplied by the authors to aid in the understanding of their paper. The AMA is sharing these materials at the request of the authors.”

    If the web appendix file has multiple sections, these sections should be listed in a table of contents that appears on the cover page of the web appendix with page numbers for each section. Each section of the web appendix should begin on a new page. Web appendix sections should be clearly labeled Web Appendix A, Web Appendix B, and so on, and may be give descriptive titles, such as “Web Appendix A: Robustness Checks.” If multiple web appendix sections are referenced individually in text, they should be referenced in alphanumeric order (e.g., Web Appendix E should not be mentioned in text before Web Appendices A through D). The same rule should be applied to web appendix figures and tables if they are mentioned in the main text. Tables and figures in the web appendix should have the letter “W” before each table and figure number.

    References that are cited only in the web appendix should be listed only at the end of the web appendix. Web appendices do not count toward the 50-page limit. The web appendix should be uploaded as a single PDF file (please note that this is different from the main document, which should be uploaded as a Word file).

    Note that there can also be a technical appendix that is part of the paper. To view additional guidelines for web appendices, see Accepted Manuscript Guidelines.​

    4.6.2 Additional Supplementary materials

    The Journal of Marketing is able to host additional materials online (e.g., data sets, podcasts, videos, images) alongside the full text of the article. For more information, please refer to our guidelines on submitting supplemental files.

    During the course of the review process, the Editor may request additional materials—including data—if they are seen as essential for judging the merits of the research. Data and other requested materials would be viewed confidentially by the review team. The Editor must be notified in advance if such requests could not be met due to proprietary or other restrictions. For more information on supplementary materials, visit the AMA Editorial Policies page.

    4.7 Reference style

    References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included.

    Citations in the text should be by the author's last name and year of publication enclosed in parentheses without punctuation: (Thorelli 1960). If a particular page, section, or equation is cited, it should also be placed in the parentheses: (Thorelli 1960, p. 112) or (Thorelli 1960, Table 1). For multiple authors, use the full citation always for up to three authors; for four or more authors, use the first author's name followed by "et al" (no italics). A series of citations should be listed in alphabetical order and separated by semicolons: (Terpstra 1961; Thorelli 1960; Welch 1981).

    See the AMA Journals Reference Style page for reference style and examples.

    4.8 English language editing services

    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

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    5. Submitting your manuscript

    The Journal of Marketing is hosted on SAGE Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/ama_jm to log in and submit your article online.

    IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the Journal in the past year, it is likely that you have an account. For further guidance on submitting your manuscript online, please visit ScholarOne Online Help.

    5.1 ORCID

    As part of our commitment to ensuring an ethical, transparent, and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized

    We encourage all authors and co-authors to link their ORCIDs to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account, and our systems are automatically updated. We collect ORCID IDs during the manuscript submission process, and your ORCID ID then becomes part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID ID, please follow this link to create one or visit our ORCID homepage to learn more.

    5.2 Information required for completing your submission

    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure that you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    5.3 Permissions

    Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway.

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    6. On acceptance and publication

    6.1 Accepted articles

    Within two days of acceptance, your article will be published on the journal's Accepted Manuscripts page. Accepted or “express” manuscripts are unchanged from the final version of the manuscript submitted in SAGETrack. This version of the article will remain posted until the article is edited, typeset, and moved to the Online First page.

    6.2 Production

    When your article enters production, it will be copy edited by a member of the AMA’s editorial staff. You may contact the editorial office (jom@ama.org) regarding questions about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via the SAGE editing portal or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage, all authors will be required to complete and sign a form authorizing the change.

    6.3 Online First publication

    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

    6.4 Access to your published article

    SAGE provides authors with online access to their final article.

    6.5 Promoting your article

    Publication is not the end of the process! You can help disseminate your paper and ensure that it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

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    7. Further information

    Any correspondence, queries, or additional requests for information on the manuscript submission process should be sent to the Journal of Marketing’s editorial office as follows: jom@ama.org.

    7.1 Appealing the publication decision

    Editors have very broad discretion in determining whether an article is an appropriate fit for their journal. Many manuscripts are declined with a very general statement of the rejection decision. These decisions are not eligible for formal appeal unless the author believes the decision to reject the manuscript was based on an error in the review of the article, in which case the author may appeal the decision by providing the Editor with a detailed written description of the error they believe occurred.

    If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at publication_ethics@sagepub.com

    Manuscripts that have been rejected are not eligible for further consideration by the same journal and thus should not be resubmitted. If a revision is allowed, it will be explicitly stated in the Editor’s decision. Other revisions of previously rejected manuscripts will be promptly returned to the authors without review.

    For more information, visit AMA’s Decision Appeal Policy page.

    7.1.1 How and When to Appeal a Journal of Marketing Decision:

    No review process is perfect, which means that occasionally a review decision is in error. The purpose of an appeal process is to provide authors with an opportunity to overturn reviewing errors. The following guidelines may be useful in determining when to appeal a review decision.

    • Do not appeal the decision if your primary disagreement is with the judgment of the Editor, AE, or reviewers. For example, if they think that the paper is not important, that it represents an inadequate contribution to the literature, or that the methods used are inappropriate, those issues are matters of judgment, and they are not grounds for appeal.
    • Do not appeal if you think you have addressed the Editor’s, AE’s, and/or reviewers’ comments, but they do not.
    • Do not appeal if you think the AE or reviewers’ comments are mostly positive toward the paper, and thus the decision is unfair. Review teams are encouraged to be constructive, and so comments may seem supportive when the team’s private comments to the Editor are less positive.
    • Do appeal if you believe that the decision resulted primarily from a technical error on the Editor’s, AE’s, or reviewers’ part, and you can conclusively demonstrate that an error was made.
    • Do appeal if the primary reason for the reject decision, as given in the decision letter from the Editor, can be clearly and unambiguously refuted.

    If you wish to appeal the decision on the manuscript, you should send a letter of appeal to the editorial office (jom@ama.org). The appeal must be filed within three months of receiving the final decision letter. The letter of appeal should be two pages or less, in Word or PDF form, and should have three parts:

    • A description of the specific error that was made.
    • Evidence from the decision letter that this particular error was the difference between the paper being rejected and not rejected.
    • Conclusive evidence that the specific error identified was, in fact, an error.

    The Editor will review the letter of appeal and will respond with a decision about whether to accept or reject the appeal. The Editor may seek the input of outside expert, including members of the journal’s advisory board or former editors. The Editor’s decision is final. If an author submits an appeal that is subsequently rejected, that author forfeits the opportunity to submit any new appeals for the duration of the Editor’s term. If the appeal is accepted, the Editor will decide on an appropriate disposition of the manuscript, which may be to accept or conditionally accept the manuscript, to request further revision, or to solicit an additional review.

    7.2 AMA’s Policy on Rejected Manuscripts

    A manuscript previously rejected by the Journal of Marketing will not be reconsidered and thus should not be resubmitted to the journal. (Previously rejected manuscripts include those whose rejection decisions were appealed unsuccessfully.) A revised version of a previously rejected manuscript should also not be resubmitted to the Journal of Marketing. A new manuscript on the same topic may of course be submitted. The key is that the paper should reflect a sufficiently new paper. This could take a variety of forms, including new theory, predictions, data, models, and implications. Not all of these are required, but the paper should be sufficiently new to be submitted as a new paper. The resubmission cover letter should describe the most important changes made to the paper that constitute “sufficiently new” and note the paper’s relationship to the prior version in the box, “Has this manuscript been submitted previously?” The Editor will use the author’s input and compare the old and new papers to decide whether the paper should reenter the review process

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