The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete JM Editorial Cornerstones.
Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow six editorial cornerstones during our tenure as editors.
|Shrihari Sridhar||Texas A&M University, USA|
|Cait Lamberton||University of Pennsylvania, USA|
|Detelina Marinova||University of Missouri, USA|
|Vanitha Swaminathan||University of Pittsburgh, USA|
|Ronald Paul Hill||Kogod School of Business, American University, USA|
|Michael Ahearne||University of Houston, USA|
|Kusum Ailawadi||Dartmouth College, USA|
|Jonah Berger||University of Pennsylvania, USA|
|Lisa E. Bolton||Pennsylvania State University, USA|
|Simona Botti||London Business School, UK|
|Amitava Chattopadhyay||INSEAD-The Asia Campus, Singapore|
|Pradeep Chintagunta||University of Chicago, USA|
|Marnik DeKimpe||Tilburg University, the Netherlands and KU Leuven, Belgium|
|Amber Epp||University of Wisconsin-Madison, USA|
|Marc Fischer||University of Cologne, Germany|
|Christoph Fuchs||University of Vienna, Austria|
|Els Gijsbrechts||Tilburg University, the Netherlands|
|Jacob Goldenberg||Interdisciplinary Center (IDC) Herzilya, Israel|
|Dhruv Grewal||Babson College, USA|
|David A. Griffith||Texas A&M University, USA|
|Kelly L. Haws||Vanderbilt University, USA|
|Jan Heide||University of Wisconsin - Madison, USA|
|Donna Hoffman||George Washington University, USA|
|Christian Homburg||University of Mannheim, Germany|
|Ashlee Humphreys||Northwestern University, USA|
|Gita Johar||Columbia University, Department of Marketing, USA|
|Ajay K. Kohli||Georgia Institute of Technology, USA|
|Praveen Kopalle||Dartmouth College, USA|
|Robert Kozinets||University of Southern California, USA|
|Alok Kumar||University of Nebraska, USA|
|Ralf Van der Lans||Hong Kong University of Science and Technology, China|
|Donald Lehmann||Columbia University, USA|
|Leigh McAlister||University of Texas at Austin, USA|
|Robert Meyer||University of Pennsylvania, USA|
|Debanjan Mitra||University of Florida, USA|
|Andrea Morales||Arizona State University, USA|
|Neil Morgan||Indiana University, USA|
|Sridhar Narayanan||Stanford University, USA|
|Scott Neslin||Dartmouth College, USA|
|Oded Netzer||Columbia University, USA|
|Neeru Paharia||Georgetown University, USA|
|Vanessa M. Patrick||University of Houston, USA|
|Koen Pauwels||Northeastern University, USA|
|Connie Pechmann||University of California - Irvine, USA|
|Stefano Puntoni||Erasmus University Rotterdam, Netherlands|
|Rebecca Reczek||Ohio State University, USA|
|Roland Rust||University of Maryland, USA|
|Rebecca Slotegraaf||Indiana University, USA|
|S. Sriram||University of Michigan, USA|
|Claudia Townsend||University of Miami, USA|
|Michael Trusov||University of Maryland, USA|
|Rajkumar Venkatesan||University of Virginia, USA|
|Caleb Warren||University of Arizona|
|Karen Winterich||Pennsylvania State University, USA|
|Stefan Wuyts||Koç University, Turkey|
|Manjit S. Yadav||Texas A&M University, USA|
|Sha Yang||University of Southern California, USA|
|Jie Zhang||University of Maryland, USA|
|Pankaj Aggarwal||University of Toronto, Canada|
|Michelle Andrews||Emory University, USA|
|Kersi Antia||Western University, USA|
|Jennifer Argo||University of Alberta, Canada|
|Anocha Aribarg||University of Michigan, USA|
|Zeynep Arsel||John Molson School of Business, Concordia University, Canada|
|Eva Ascarza||Columbia University, USA|
|Rajesh Bagchi||Virginia Tech, USA|
|Alixandra Barasch||New York University, USA|
|Fleura Bardhi||Cass Business School, UK|
|Yakov Bart||Northeastern University, USA|
|Suman Basuroy||University of Texas at San Antonio, USA|
|Rajeev Batra||University of Michigan, USA|
|Barry Bayus||University of North Carolina at Chapel Hill, USA|
|Joshua Beck||University of Oregon, USA|
|Simon Bell||University of Melbourne, Australia|
|Silvia Bellezza||Columbia University, USA|
|Sundar Bharadwaj||University of Georgia, USA|
|C. B. Bhattacharya||University of Pittsburgh, USA|
|Tammo Bijmolt||University of Groningen, the Netherlands|
|Dipayan Biswas||University of South Florida, USA|
|Simon Blanchard||Georgetown University, USA|
|Lauren Block||Baruch College, USA|
|Willy Bolander||Florida State University|
|Abhishek Borah||INSEAD, France|
|Tonya Bradford||University of California, Irvine, USA|
|Michael Brady||Florida State University, USA|
|Norris Bruce||University of North Carolina at Chapel Hill, USA|
|Randolph Bucklin||University of California - Los Angeles, USA|
|Gregory Carpenter||Northwestern University, USA|
|Anindita Chakravarty||University of Georgia, USA|
|Kimmy Chan||Hong Kong Baptist University, China|
|Pierre Chandon||INSEAD, France|
|Sandeep Chandakula||Singapore Management University, Singapore|
|Rajesh Chandy||London Business School, UK|
|Amar Cheema||University of Virginia, USA|
|Haipeng Chen||University of Kentucky, USA|
|Alexander Chernev||Northwestern University, USA|
|Kathleen Cleeren||KU Leuven, Belgium|
|June Cotte||Western University, Canada|
|Anne Coughlan||Northwestern University, USA|
|Robin Coulter||University of Connecticut, USA|
|Samantha Cross||Iowa State University, USA|
|Darren Dahl||University of British Columbia, Canada|
|Hannes Datta||Tilburg University, Netherlands|
|Barbara Deleersnyder||Tilburg University, the Netherlands|
|Xiaoyan Deng||Ohio State University, USA|
|Kristin Diehl||University of Southern California, USA|
|Michaela Draganska||Drexel University, USA|
|Peter Ebbes||HEC Paris, France|
|Giana Eckhardt||University of London, UK|
|Fred Feinberg||University of Michigan, USA|
|Rosellina Ferraro||University of Maryland, USA|
|Eileen Fischer||York University, Canada|
|Robert Fisher||University of Alberta, Canada|
|Beth Fossen||Indiana University, USA|
|Shankar Ganesan||University of Notre Dame, USA|
|Frank Germann||University of Notre Dame, USA|
|Mrinal Ghosh||University of Arizona|
|Manpreet Gill||University of South Carolina|
|Peter Golder||Dartmouth College, USA|
|Kelly Goldsmith||Vanderbilt University, USA|
|Joseph Goodman||Ohio State University, USA|
|Shyam Gopinath||Indiana University, USA|
|Amir Grinstein||Northeastern University, USA|
|Mahima Hada||Baruch College, USA|
|Michael Haenlein||ESCP Europe, France|
|Henrik Hagtvedt||Boston College, USA|
|Rebecca W. Hamilton||Georgetown University, USA|
|Bruce Hardie||London Business School, UK|
|Colleen Harmeling||Florida State University, USA|
|Thorsten Henning-Thurau||University of Muenster, Germany|
|Kelly Herd||University of Connecticut, USA|
|Kelly Hewett||University of Tennessee, USA|
|Mark Houston||Texas Christian University, USA|
|Ming-Hui Huang||National Taiwan University, Taiwan|
|Michael Hui||University of Macau, China|
|John Hulland||University of Georgia, USA|
|Iris Hung||Fudan University, China|
|Julie Irwin||University of Texas at Austin, USA|
|Raghuram Iyengar||University of Pennsylvania, USA|
|Ramkumar Janakiraman||University of South Carolina, USA|
|Sandy Jap||Emory University, USA|
|Bernard Jaworski||Claremont Graduate University, USA|
|Satish Jayachandran||University of South Carolina, USA|
|Leslie John||Harvard University, USA|
|Yogesh Joshi||University of Maryland, USA|
|Kartik Kalaiganam||University of South Carolina, USA|
|Vamsi Kanuri||University of Notre Dame, USA|
|Constantine Katsikeas||University of Leeds, UK|
|Punam Keller||Tuck School of Business at Dartmouth College, USA|
|Blair Kidwell||University of North Texas, USA|
|Sara Kim||University of Hong Kong, Hong Kong|
|Irina Kozlenkova||University of Virginia, USA|
|Harley Krohmer||University of Bern, Switzerland|
|Tarun Kushwaha||University of North Carolina at Chapel Hill, USA|
|Son Lam||University of Georgia, USA|
|Anja Lambrecht||University of London, United Kingdom|
|Ju-Yeon Lee||Iowa State University, USA|
|Leonard Lee||National University of Singapore, Singapore|
|Katherine N. Lemon||Boston College, USA|
|Robert Leone||Texas Christian University, USA|
|Michael Lewis||Emory University, USA|
|Shibo Li||Indiana University, USA|
|Barak Libai||Interdisciplinary Center Herzliya, Israel|
|Donald Lichtenstein||University of Colorado - Boulder, USA|
|Gary L. Lilien||Pennsylvania State University, USA and University of Technology Sydney, Australia|
|Peggy Liu||University of Pittsburgh, USA|
|Yong Liu||University of Arizona, USA|
|Yuping Liu-Thompkins||Old Dominion University, USA|
|Shijie Lu||University of Houston, USA|
|Stephan Ludwig||University of Melbourne, Australia|
|Lan Luo||University of Southern California, USA|
|Liye Ma||University of Maryland, USA|
|Girish Mallapragada||Indiana University, USA|
|Kelly Martin||Colorado State University, USA|
|James Maxham||University of Virginia, USA|
|Brent McFerran||Simon Frasier University, Canada|
|Shiri Melumad||University of Pennsylvania, USA|
|Martin Mende||Florida State University, USA|
|Vicki G. Morwitz||Columbia University, USA|
|Brian Murtha||University of Kentucky, USA|
|Stephanie Noble||University of Tennessee, Knoxville|
|Tom Novak||George Washington University, USA|
|Stephen M. Nowlis||Washington University, USA|
|Joseph Nunes||University of Southern California, USA|
|Nailya Ordabayeva||Dartmouth College, USA|
|Grant Packard||York University, Canada|
|Dominik Papies||University of Tübingen, Germany|
|Adithya Pattabhiramaiah||Georgia Institute of Technology, USA|
|Renana Peres||Hebrew University of Jerusalem, Israel|
|J. Andrew Petersen||Pennsylvania State University, USA|
|Davide Proserpio||University of Southern California, USA|
|Akshay Rao||University of Minnesota, USA|
|Brian Ratchford||University of Texas at Dallas, USA|
|Srinivas Reddy||Singapore Management University, Singapore|
|Americus Reed II||University of Pennsylvania, USA|
|Lopo Rego||Indiana University, USA|
|John H. Roberts||University of New South Wales, Australia|
|Oliver Rutz||University of Washington, USA|
|Alok Saboo||Georgia State University, USA|
|Hope Schau||University of Arizona, USA|
|Lisa Scheer||University of Missouri - Columbia, USA|
|Martin Schreier||Vienna University of Economics and Business, Austria|
|Maura Scott||Florida State University, USA|
|Sankar Sen||Baruch College, USA|
|Denish Shah||Georgia State University, USA|
|Venkatesh Shankar||Texas A&M University, USA|
|Qiaowei Shen||Peking University, China|
|Jagdip Singh||Case Western Reserve University, USA|
|Bernd Skiera||Goethe University Frankfurt, Germany|
|Ashish Sood||University of California - Riverside, USA|
|Alina Sorescu||Texas A&M University, USA|
|Raji Srinivasan||University of Texas at Austin, USA|
|Shuba Srinivasan||Boston University, USA|
|S. Sriram||University of Michigan, USA|
|Andrew Stephen||University of Oxford, UK|
|David Stewart||Loyola Marymount University, USA|
|Baohong Sun||Cheung Kong Graduate School of Business, China|
|Nader Tavassoli||London Business School, UK|
|Gerry Tellis||University of Southern California, USA|
|Jacquelyn Thomas||Southern Methodist University, USA|
|Craig Thompson||University of Wisconsin - Madison, USA|
|Debora Thompson||Georgetown University, USA|
|Seshadri Tirunillai||University of Houston, USA|
|Kapil Tuli||Singapore Management University, Singapore|
|Nita Umashankar||San Diego State University, USA|
|Christophe Van den Bulte||University of Pennsylvania, USA|
|Jenny van Doorn||University of Groningen, Netherlands|
|Stijin Van Osselaer||Cornell University, USA|
|Stephen Vargo||University of Hawai'i at Manoa, USA|
|Peter Verhoef||University of Groningen, the Netherlands|
|Franziska Volckner||University of Cologne, Germany|
|Clay Voorhees||University of Alabama, USA|
|Xin (Shane) Wang||Virginia Tech, USA|
|Yanwen Wang||University of British Columbia, Canada|
|Nooshin Warren||University of Arizona, USA|
|Kenneth Wathne||University of Stavanger, Norway|
|Michelle Weinberger||Northwestern University, USA|
|Katherine White||University of British Columbia, Canada|
|Kimberly A. Whitler||University of Virginia|
|Simone Wies||Geothe University, Germany|
|Thorsten Wiesel||University of Münster, Germany|
|Kenneth C. Wilbur||University of California - San Diego, USA|
|Keith Wilcox||Columbia University, USA|
|Chi Kin (Bennett) Yim||University of Hong Kong, China|
|Alex Zablah||University of Tennessee, USA|
|Georgios Zervas||Boston University, USA|
|Jonathan Z. Zhang||Colorado State University|
This Journal is a member of the Committee on Publication Ethics.
Please read the guidelines below, then visit the Journal of Marketing’s submission site (https://mc.manuscriptcentral.com/ama_jm) to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Remember that you can log in to the submission site at any time to check on the progress of your paper through the peer review process.
SAGE Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.
Only manuscripts of sufficient quality that meet the aims and scope of the Journal of Marketing will be reviewed.
There are no fees payable to submit or publish in this Journal.
As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see our guidelines on prior publication and note that the Journal of Marketing will consider submissions of papers that have been posted on preprint servers; please alert the Editorial Office when submitting (firstname.lastname@example.org) and include the DOI for the preprint in the designated field in the manuscript submission system. Authors should not post an updated version of their paper on the preprint server while it is being peer reviewed for possible publication in the Journal. If the article is accepted for publication, the author may reuse their work according to the Journal's author archiving policy.
If your paper is accepted, you must include a link on your preprint to the final version of your paper.
If you have any questions about publishing with SAGE, please visit the SAGE Journal Solutions Portal.
Before submitting your manuscript to the Journal of Marketing, please ensure you have read the Aims & Scope.
Special Issue Article
For requirements regarding new and revised regular submissions and special issue submissions, see section 4.
There is no limit to the number of references allowed.
The Journal of Marketing publishes a broad range of articles that vary markedly in their objectives, approach, nature of contribution to the field, and target audience. While there are many different types of articles, the two main types published by the journal are conceptual articles and empirical articles, as described next. The Journal of Marketing is open to other types of research as well, as long as they offer theoretical and empirical contributions into important marketing questions.
1.2.1 Conceptual articles:
These types of articles make their contributions through theoretical arguments that introduce new topics, new constructs, new relationships, new theories, and even new paradigms for the field. While they may be informed by empirical observations in the real-world, data are not used to test the ideas. These conceptual articles may have various objectives, such as:
- To provide critical syntheses, reviews, and research agendas designed to alter the nature and extend the scope of the marketing discipline.
- To critically reexamine existing concepts and theories in marketing with new perspectives and ideas that extend the literature and practice in important ways.
- To advance new concepts, relationships, and topics for the field.
- To offer new, integrative, and/or challenging viewpoints on facets of marketing as observed in the real world or as studied in the marketing discipline.
Conceptual articles may take the form of a new and testable theory, a new conceptual framework to capture the elements of a (new) marketing phenomenon, and/or a set of specific areas worthy of new scholarly research. Some conceptual articles integrate concepts from allied disciplines such as economics, strategic management, finance, accounting, organizational behavior, sociology, psychology, and anthropology into marketing. Others develop “home-grown” (Rust 2006), or “organic” (Kohli 2009) theories specific to the marketing discipline. All types of conceptual articles are welcome at JM.
By offering compelling new perspectives, these conceptual articles go beyond a literature review. While conceptual articles do not analyze empirical data, they are often driven by insightful observations of marketing in the real world. The key criterion for a conceptual article to be publishable in JM is that it should be able to lead marketing in new directions by challenging conventional thinking.
1.2.2 Empirical articles
Empirical articles use organized observations about marketing-relevant data of any type to offer important insights to the marketing discipline. Given JM’s big tent stance, these data can range from primary data including interview and observational data, experiments, field studies, and surveys to secondary data of customers, competitors, firms, or any entity engaged with marketing. These types of articles may take many different forms:
Constructs are defined and hypotheses are offered that structure the relationships between variables in the paper. Data are collected, organized, and used to test these predictions.
An important research area or substantive issue in marketing is described and research questions are raised without specific predictions being offered. Data are collected, organized, and used to offer insights into these questions.
A new metric, model, or scale is developed that offers important marketing insights. It is important to show the advantages of these tools for the marketing literature and/or practice.
A systematic review or meta-analysis of published findings in the marketing literature offers insights into important conditions under which findings for an important topic do or do not hold.
A discovery-oriented approach uses data from multiple case studies to develop new theories for marketing.
Empirical articles should develop generalizable insights that have implications for consumers, firms, organizations, industries, sectors, or countries, although in-depth investigations of substantively important subdomains or cases are also welcome. When research focuses on a particular organization as the basis for fieldwork or depth interviews, authors should seek a broader set of ideas and implications that have the ability to generalize beyond the focal organization.
Like any other article published in JM, consumer research articles need to offer a strong substantive treatment of this topic. Specifically, the key marketing question addressed in the paper should be one that examines individuals or organizations involved in the acquisition, consumption, or disposition of products, services, or experiences. Additionally, any dependent measures used in lab studies need to be durable enough to hold up under less controlled conditions to increase the generalizability of the research. To do so, these measures should capture participants’ reactions to marketing-relevant stimuli such as real behaviors (e.g., a consequential choice such as the investment of time, money, and/or effort, actual word of mouth), real emotions, or other real-world reactions that have important downstream marketing consequences.
The key threshold for an empirical article to be published in JM is that it should offer compelling new insights into substantively important marketing questions.
The SAGE Author Gateway has some general advice on how to get published, plus links to further resources.
1.3.1 Make your article discoverable
For information and guidance on how to make your article more discoverable, visit our Gateway page on How to Help Readers Find Your Article Online.
The Journal of Marketing’s manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:
- Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
- Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: Journal of Marketing is designed to be read, not deciphered.
- Keep sentences short so the reader does not get lost before the end of a sentence.
1.3.3 Copy Editing and Proofreading
It is important to convey your ideas in a clear and engaging manner. Weak writing can detract from your contribution in important ways. Therefore, it is essential that you proofread your manuscript carefully before submission and consider hiring a copy editor. Getting your colleagues’ input on content and communications is also helpful as they will raise issues that you may miss after working on the project for several years. It also helps to read papers published in the Journal of Marketing to get a sense of journal style. Once your revisions are complete, ensure that all comments among authors have been removed and that all tracked changes have been accepted or rejected.
1.3.4 Author Anonymity
Your manuscript should not contain any identifying information about the authors or their universities. When referring to the location of a data collection effort, authors should only make general references to places such as a “large public university” or a “Fortune 500 company.” There is no need to disclose the geographic location of any data collection sites. Once the review process has been completed, these details will be added to the paper. Authors should cite any of their own relevant work. However, if there are anonymity concerns, authors should reach out the Editor in Chief with questions.
Reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Our policy is that reviewers should not be assigned to a paper if:
- The reviewer is based at the same institution as any of the co-authors.
- The reviewer is based at the funding body of the paper.
- The reviewer has provided a personal (e.g. Gmail/Yahoo/Hotmail) email account and an institutional email account cannot be found after performing a basic Google search (name, department, and institution).
At submission, the journal currently allows authors to recommend or oppose reviewers. Note, however, that the Editor in Chief views these as a guideline and may follow or disregard this information at their discretion. No more than one recommended reviewer is permitted to serve on a review team.
The Journal of Marketing is committed to delivering high-quality, fast peer review for your paper, and as such has partnered with Publons. Publons is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for the Journal of Marketing can opt in to Publons in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information, visit the Publons website.
The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the Journal. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.
All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.
2.2.1 Author Misconduct Policy and Procedure
As a publisher of peer-reviewed journals, the American Marketing Association requires all journal submissions to adhere to the highest of ethical standards and best practices in publishing. All writing and research submitted to an AMA journal is expected to present accurate information and to properly cite all content referenced from other materials. Visit the AMA Editorial Policies page for more information
The value of a publication depends on its incremental contribution. Therefore, it is inappropriate to submit articles with substantial overlap. This overlap can result from the use of the same data or analyses or when providing parallel substantive or theoretical results. When there is a question about defining overlap, particularly that which arises from their own work, it is the authors’ responsibility to notify and alert the Editor. The Editor will make a binding decision whether a manuscript submitted to an AMA journal is too similar to an article already published there or elsewhere.
When writing a paper, it is important for authors to define its incremental contribution by referencing relevant work on which the paper builds. Authors are expected to search for and reference the related work of others. Authors are especially responsible for informing the Editor about their own work, whether it is published, in working paper form, or under review. When questions arise about related work, the Editor will provide guidance to the authors. Submitting a paper that is substantially the same as a previously published paper is considered a serious breach of professional ethics and may warrant the Editor contacting officials at the authors’ institutions regarding this breach. In the event that the author(s) is not affiliated with an institution, alternative steps may be taken, including a ban from submitting to AMA journals.
Detection, Investigation, and Penalty
In any instance of suspected misconduct, the AMA pledges to carry out the process of detection, investigation, and penalty with fairness and confidentiality during the internal investigation. The process for detection, investigation, and penalty for suspected plagiarism is as follows:
Each respective journal Editor, along with the Editorial Board and non–Editorial Board reviewers, will serve to detect instances of plagiarism. The AMA may use software or other tools to assist in the detection of plagiarism. When an Editor suspects plagiarism (or is informed by a reviewer who suspects plagiarism), they will judge whether the claim has any merit. If the Editor determines that there has been potential misconduct, they will inform both the Vice President of Publications and Managing Editor and provide a detailed account of the possible violation or misconduct.
When informed by the journal Editor, the Vice President of Publications will determine whether further investigation is required. The Vice President of Publications may choose to assemble a review committee of scholars to determine the exact nature and extent of the suspected misconduct. Each individual investigation may warrant the assembly of a new ad hoc committee. Any committee member who is perceived to have a conflict of interest must recuse themself from the process. The Editor of the journal in question will not serve on the committee. If it is determined that an act of plagiarism has been committed, the Vice President of Publications will inform the author(s), in writing, with a detailed description of the alleged offense. The Vice President of Publications will offer the author(s) an opportunity to respond to the allegation. In events in which more than one author is involved, the authors may collaborate on their response or respond individually. If the committee concludes that no offense has been committed, no further action will be taken, and the Vice President of Publications will inform the authors. If the committee determines that there has been misconduct, the process will move into a penalty phase.
In the event that an author (or authors) has been found to have engaged in some form of misconduct, they are to be subjected to a penalty. The nature and extent of the penalty will be determined by the Vice President of Publications with the advice and counsel of the committee members. The penalty will be dictated by the nature of the offense and will likely include a ban on submitting to any journal published by the AMA for a period of time. All sitting Editors of AMA journals will be informed. The committee is empowered to customize penalties for each individual in instances in which multiple authors are involved. In extreme circumstances, the committee reserves the right to inform an author’s institution, depending on the seriousness of the offense.
In the event that ethical misconduct (e.g., misrepresentation/falsification of data, pervasive errors, plagiarism, multiple submission) is determined to have occurred in a manuscript published in an AMA journal, the AMA reserves the right to issue a public retraction of the manuscript in question. The retraction will come in the form of a note published in a subsequent issue of the journal. The article’s citation will be labeled as “Retracted” in all databases, and the electronic version of the manuscript file will be clearly marked as “Retracted.”
All contributors who do not meet the criteria for authorship should be listed in an Acknowledgments section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.
Please supply any personal acknowledgements separately from the main text to facilitate anonymous peer review.
Per ICMJE recommendations, it is best practice to obtain consent from non-author contributors who you are acknowledging in your paper.
2.3.1 Third party submissions
Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgments section of the manuscript and in the accompanying cover letter. The statements must:
- Disclose this type of editorial assistance—including the individual’s name, company, and level of input
- Identify any entities that paid for this assistance
- Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations (e.g., conflicting interests, funding)
Where appropriate, SAGE reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.
2.3.2 Writing assistance
Individuals who provided writing assistance (e.g., from a specialist communications company) do not qualify as authors and so should be included in the Acknowledgments section. Authors must disclose any writing assistance—including the individual’s name, company, and level of input—and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.
The Journal of Marketing requires all authors to acknowledge their funding in a consistent fashion under a separate heading. Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state, “This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.”
The Journal of Marketing encourages authors to include a declaration of any conflicting interests and recommends that you review the good practice guidelines on the SAGE Journal Author Gateway.
Conflicts of interest may arise in a variety of situations, and therefore the author is required to inform the editor of such conflict. A conflict of interest may exist when a manuscript under review puts forth a position contrary to the reviewer’s published work or when a manuscript author or reviewer has a substantial direct or indirect financial interest in the subject matter of the manuscript. Because it is AMA policy to engage in a double-anonymized review process, a conflict of interest may also exist when a reviewer knows the author of a manuscript. The reviewer should consult the journal editor in such situations to decide whether to review the manuscript. A conflict of interest does not exist when an author disagrees with a reviewer’s assessment that a problem is unimportant or disagrees with an editorial outcome.
The Journal of Marketing is committed to facilitating openness, transparency, and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs, please visit the SAGE Research Data policy pages.
Subject to appropriate ethical and legal considerations, authors are encouraged to:
- Share your research data in a relevant public data repository
- Include a data availability statement linking to your data. If it is not possible to share your data, use the statement to confirm why it cannot be shared.
- Cite this data in your research
Peer reviewers may be asked to peer review the research data prior to publication.
- Peer reviewers may be asked to assess compliance with the research data policy
- Peer reviewers may be asked to assess research data files
If you need to anonymize your research data for peer review, please refer to our Research Data Sharing FAQs for guidance.
2.6.1 Falsification of Data/Misreporting of Data
The AMA expects all submissions to include data that are honestly and accurately reported according to the accepted best practices of scholarly publishing. In instances in which falsified or misreported data are suspected, the procedures outlined in Section 2.2.1 will be followed.
In any instance of suspected misconduct, the AMA pledges to carry out the process of detection, investigation, and penalty with fairness and confidentiality during the internal inquiry. The process for detection, investigation, and, if necessary, penalty and retraction for suspected falsification/misreporting of data can be found on the AMA Journals Editorial Policies page.
SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway.
The Journal of Marketing and SAGE take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the Journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgment, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to, publishing an erratum or corrigendum (correction), retracting the article, taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.
The AMA editorial office uses iThenticate to determine the level of plagiarism associated with a submitted manuscript. Like most journals, the Journal of Marketing views “self-plagiarism” (when authors use materials from their own published work without citation) as a form of plagiarism. Please review these two sets of guidelines that might be helpful in using sources in the future. The first is from the University of Wisconsin Writing Center and the second is from the Office of Research Integrity at the Department of Health & Human Services.
3.1.2 Prior publication
If material has been previously published, it is not generally acceptable for publication in the Journal of Marketing. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or, if in doubt, contact the editorial office (email@example.com).
Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive license agreement, which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the SAGE Author Gateway.
The Journal of Marketing offers optional open access publishing via the SAGE Choice program. For more information on Open Access publishing options at SAGE please visit SAGE Open Access. For information on funding body compliance, and depositing your article in repositories, please visit SAGE’s Author Archiving and Re-Use Guidelines and Publishing Policies.
The preferred format for your manuscript is Word.
- File Types: Word; if your manuscript was created in LaTex, please upload a PDF.
- LaTeX style files are now available for use in preparing manuscripts for all AMA journals. The downloadable zip files contain (1) a journal template style file, JMR_template.tex, for submission of papers; (2) a BiBTeX style file, jmr.bst, to conform with AMA reference style; and (3) a BiBTex reference file, for references. The journal template, which is a LaTeX file, contains the outline for abstract, main header title, secondary header title, and a preamble for the LaTeX document. The AMA thanks Sai Chand Chintala of Cornell University for preparing these style files.
- Font [including references]: 12 point, Times New Roman
- Text: Double-spaced, left-justified
- Page Layout: Use 1-inch margins on all sides with no page numbers, line numbers, or header/footer
- Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, tables, figures, footnotes, and print appendices (web appendices do not count toward the page limit). The 50-page maximum applies to all stages of the review process.
Please Note: No Exceptions Will Be Made For Page Length.
To facilitate the double-anonymized peer-review process, each submission should be broken into at least two separate files: (1) Title Page and (2) Main Document. If your manuscript includes a web appendix, please upload it as a separate PDF. Identifying information should not appear anywhere within the main document or web appendix files.
FILE 1: Title Page
- Author(s) name, title, institution, address, telephone number, and email address
- Author(s) note
- Financial disclosure, if applicable
FILE 2: Main Document
Page 2 and on, with each new element beginning on its own page:
- Main text
- Print appendices
(Optional) FILE 3: Web Appendix
- Table of contents with page numbers (if there are multiple sections)
- The following AMA disclosure: “These materials have been supplied by the authors to aid in the understanding of their paper. The AMA is sharing these materials at the request of the authors.”
Page 2 and on:
Web appendix content and material
The title should not exceed 25 words.
The abstract is limited to 200 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript. The abstract should be written in third person.
Include up to eight primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in ScholarOne upon submission.
Please do not add any headers/footers on each page. Headings are text only (not numbered) and are formatted according to level. Do not number the pages of manuscripts upon submission because ScholarOne will add page and line numbers to the PDF that is created during the submission process.
- PRIMARY HEADING: Centered with title-style capitalization, in bold, with an extra return before and after.
- SECONDARY HEADING: Flush left with title-style capitalization, in bold and italics. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
- TERTIARY HEADING: Flush left with sentence-style capitalization, in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one tertiary heading is used, the heading should be excluded.
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.
Footnotes are to be used sparingly. Most articles contain no more than 10 footnotes, and each footnote should not exceed 40 words.
If in-text appendices are provided, they appear on a new page after the main text. Multiple appendices are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendices must be numbered in the order in which they are to appear. For more information on appendices, visit the AMA Editorial Policies Procedures page.
For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines.
Figure should be numbered consecutively and called out in text in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.
- Add hypotheses labels (e.g., H1) for any paths or results in all figures or tables, if applicable.
- Avoid acronyms—use full- or short-form construct labels in the text, models and model specifications, tables, and figures.
- Figures should be able to stand alone and be understood without referencing the paper’s text. Use footnotes as needed to clarify any issues with the figure/table.
- If applicable, add a boxes and arrows to the figure of your conceptual model showing all constructs, hypothesis numbers (e.g., H1), and their causal ordering.
- If multiple studies are represented in one conceptual framework, attempt to show how each study captures part of the framework (e.g., using different fonts, labels).
- Use a perpendicular intersection of one arrow landing on the side of another arrow to show moderation effects on conceptual models.
- Use solid line boxes to represent constructs to the extent possible. If you use dotted lines or other formatting, explain this choice in footnotes.
- When reporting the results from an experiment in a figure:
- Use the full scale range on the y-axis (e.g., 1–7)
- Include error bars
- Include the means
- Include significance levels with asterisks
- Below the figure, add “Notes: Error bars = ±1 SEs.”
The cost of color printing is borne by the authors, so you may consider gray scaling images prior to submission. Figures supplied in color will appear in color online regardless of whether these illustrations are reproduced in color in the printed version. For specifically requested color reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.
Tables must be numbered consecutively and called out in text in the order in which they are to appear.
- Add hypothesis labels (e.g., H1) for any paths or results in all figures or tables, if applicable.
- Avoid acronyms—use full- or short-form construct labels in the text, models and model specifications, tables, and figures.
- For papers with three or more studies, provide a table summarizing the studies and include information such as purpose, method, sample, variables, and key findings.
- Parameter estimates with significance levels should be reported in the results section.
Where a journal uses double-anonymized peer review, authors are required to submit:
- A version of the manuscript that has had any information that compromises the anonymity of the author(s) removed or anonymized. This version will be sent to the peer reviewers.
- A separate title page that includes any removed or anonymized material. This will not be sent to the peer reviewers.
See https://us.sagepub.com/en-us/nam/Manuscript-preparation-for-double-anonymized-journal for detailed guidance on making an anonymous submission.
This Journal is able to host additional materials online (e.g., data sets, podcasts, videos, images) alongside the full text of the article. For more information, please refer to our guidelines on submitting supplemental files.
4.6.1 Web Appendix
Authors are free to use web appendices as a companion to their articles. The purpose of a web appendix is to provide supplementary materials that are highly relevant to the article and may facilitate replication (e.g., study stimuli, pretests, replication studies, supplementary analyses). In contrast, material that is central to the understanding of the article should be included in the text or in an appendix that is published with the article in the journal. Moreover, material that is not directly relevant (e.g., additional studies that are not central to the conclusions of the paper) should not be included in the web appendix.
Each paper can have one web appendix that can be accessed as a single file from the journal’s website. The web appendix should follow the formatting standards of the journal (e.g., headings, references). It should include the title of the paper. Upon acceptance, author names and contact details should be added to the first page of the web appendix. Web appendices will not be copy edited by the journal. This disclosure statement should be added to the first page of your web appendix: “These materials have been supplied by the authors to aid in the understanding of their paper. The AMA is sharing these materials at the request of the authors.”
If the web appendix file has multiple sections, these sections should be listed in a table of contents that appears on the cover page of the web appendix with page numbers for each section. Each section of the web appendix should begin on a new page. Web appendix sections should be clearly labeled Web Appendix A, Web Appendix B, and so on, and may be give descriptive titles, such as “Web Appendix A: Robustness Checks.” If multiple web appendix sections are referenced individually in text, they should be referenced in alphanumeric order (e.g., Web Appendix E should not be mentioned in text before Web Appendices A through D). The same rule should be applied to web appendix figures and tables if they are mentioned in the main text. Tables and figures in the web appendix should have the letter “W” before each table and figure number.
References that are cited only in the web appendix should be listed only at the end of the web appendix. Web appendices do not count toward the 50-page limit. The web appendix should be uploaded as a single PDF file (please note that this is different from the main document, which should be uploaded as a Word file).
Note that there can also be a technical appendix that is part of the paper. To view additional guidelines for web appendices, see Accepted Manuscript Guidelines.
4.6.2 Additional Supplementary materials
The Journal of Marketing is able to host additional materials online (e.g., data sets, podcasts, videos, images) alongside the full text of the article. For more information, please refer to our guidelines on submitting supplemental files.
During the course of the review process, the Editor may request additional materials—including data—if they are seen as essential for judging the merits of the research. Data and other requested materials would be viewed confidentially by the review team. The Editor must be notified in advance if such requests could not be met due to proprietary or other restrictions. For more information on supplementary materials, visit the AMA Editorial Policies page.
References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included.
Citations in the text should be by the author's last name and year of publication enclosed in parentheses without punctuation: (Thorelli 1960). If a particular page, section, or equation is cited, it should also be placed in the parentheses: (Thorelli 1960, p. 112) or (Thorelli 1960, Table 1). For multiple authors, use the full citation always for up to three authors; for four or more authors, use the first author's name followed by "et al" (no italics). A series of citations should be listed in alphabetical order and separated by semicolons: (Terpstra 1961; Thorelli 1960; Welch 1981).
See the AMA Journals Reference Style page for reference style and examples.
Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.
The Journal of Marketing is hosted on SAGE Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/ama_jm to log in and submit your article online.
IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the Journal in the past year, it is likely that you have an account. For further guidance on submitting your manuscript online, please visit ScholarOne Online Help.
As part of our commitment to ensuring an ethical, transparent, and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized
We encourage all authors and co-authors to link their ORCIDs to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account, and our systems are automatically updated. We collect ORCID IDs during the manuscript submission process, and your ORCID ID then becomes part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.
You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure that you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).
Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway.
Within two days of acceptance, your article will be published on the journal's Accepted Manuscripts page. Accepted or “express” manuscripts are unchanged from the final version of the manuscript submitted in SAGETrack. This version of the article will remain posted until the article is edited, typeset, and moved to the Online First page.
When your article enters production, it will be copy edited by a member of the AMA’s editorial staff. You may contact the editorial office (firstname.lastname@example.org) regarding questions about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via the SAGE editing portal or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage, all authors will be required to complete and sign a form authorizing the change.
Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.
SAGE provides authors with online access to their final article.
Publication is not the end of the process! You can help disseminate your paper and ensure that it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.
Any correspondence, queries, or additional requests for information on the manuscript submission process should be sent to the Journal of Marketing’s editorial office as follows: email@example.com.
Editors have very broad discretion in determining whether an article is an appropriate fit for their journal. Many manuscripts are declined with a very general statement of the rejection decision. These decisions are not eligible for formal appeal unless the author believes the decision to reject the manuscript was based on an error in the review of the article, in which case the author may appeal the decision by providing the Editor with a detailed written description of the error they believe occurred.
If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at firstname.lastname@example.org
Manuscripts that have been rejected are not eligible for further consideration by the same journal and thus should not be resubmitted. If a revision is allowed, it will be explicitly stated in the Editor’s decision. Other revisions of previously rejected manuscripts will be promptly returned to the authors without review.
For more information, visit AMA’s Decision Appeal Policy page.
7.1.1 How and When to Appeal a Journal of Marketing Decision:
No review process is perfect, which means that occasionally a review decision is in error. The purpose of an appeal process is to provide authors with an opportunity to overturn reviewing errors. The following guidelines may be useful in determining when to appeal a review decision.
- Do not appeal the decision if your primary disagreement is with the judgment of the Editor, AE, or reviewers. For example, if they think that the paper is not important, that it represents an inadequate contribution to the literature, or that the methods used are inappropriate, those issues are matters of judgment, and they are not grounds for appeal.
- Do not appeal if you think you have addressed the Editor’s, AE’s, and/or reviewers’ comments, but they do not.
- Do not appeal if you think the AE or reviewers’ comments are mostly positive toward the paper, and thus the decision is unfair. Review teams are encouraged to be constructive, and so comments may seem supportive when the team’s private comments to the Editor are less positive.
- Do appeal if you believe that the decision resulted primarily from a technical error on the Editor’s, AE’s, or reviewers’ part, and you can conclusively demonstrate that an error was made.
- Do appeal if the primary reason for the reject decision, as given in the decision letter from the Editor, can be clearly and unambiguously refuted.
If you wish to appeal the decision on the manuscript, you should send a letter of appeal to the editorial office (email@example.com). The appeal must be filed within three months of receiving the final decision letter. The letter of appeal should be two pages or less, in Word or PDF form, and should have three parts:
- A description of the specific error that was made.
- Evidence from the decision letter that this particular error was the difference between the paper being rejected and not rejected.
- Conclusive evidence that the specific error identified was, in fact, an error.
The Editor will review the letter of appeal and will respond with a decision about whether to accept or reject the appeal. The Editor may seek the input of outside expert, including members of the journal’s advisory board or former editors. The Editor’s decision is final. If an author submits an appeal that is subsequently rejected, that author forfeits the opportunity to submit any new appeals for the duration of the Editor’s term. If the appeal is accepted, the Editor will decide on an appropriate disposition of the manuscript, which may be to accept or conditionally accept the manuscript, to request further revision, or to solicit an additional review.
A manuscript previously rejected by the Journal of Marketing will not be reconsidered and thus should not be resubmitted to the journal. (Previously rejected manuscripts include those whose rejection decisions were appealed unsuccessfully.) A revised version of a previously rejected manuscript should also not be resubmitted to the Journal of Marketing. A new manuscript on the same topic may of course be submitted. The key is that the paper should reflect a sufficiently new paper. This could take a variety of forms, including new theory, predictions, data, models, and implications. Not all of these are required, but the paper should be sufficiently new to be submitted as a new paper. The resubmission cover letter should describe the most important changes made to the paper that constitute “sufficiently new” and note the paper’s relationship to the prior version in the box, “Has this manuscript been submitted previously?” The Editor will use the author’s input and compare the old and new papers to decide whether the paper should reenter the review process