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Journal of Marketing Research

Journal of Marketing Research

Published in Association with American Marketing Association

eISSN: 15477193 | ISSN: 00222437 | Current volume: 60 | Current issue: 3 Frequency: Bi-monthly

The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives
JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research
JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.

Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

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JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.



Sachin Gupta Cornell University, USA
Peter Danaher Monash University, Australia
Vikas Mittal Rice University, USA
Maureen Morrin Rutgers University, USA
Vice President of Publications
Ronald Paul Hill Kogod School of Business, American University, USA
Advisory Board
Pradeep Chintagunta University of Chicago, USA
Tülin Erdem Leonard N. Stern School Professor of Business and Professor of Marketing at New York University
John R. Hauser Massachusetts Institute of Technology, USA
Mary Frances Luce Duke University, USA
John G. Lynch University of Colorado, USA
Robert J. Meyers University of Pennsylvania, USA
Michel Wedel University of Maryland, USA
Associate Editors
Paulo Albuquerque INSEAD
Wilfred Amaldoss Duke University, USA
Neeraj Arora University of Wisconsin - Madison, USA
James R. Bettman Duke University, USA
Dipayan Biswas University of South Florida, USA
Simon Blanchard Georgetown University, USA
Bryan Bollinger New York University, USA
Lisa Bolton Penn State University, USA
Eric Bradlow University of Pennsylvania, USA
Randolph Bucklin University of California - Los Angeles, USA
Anindita Chakravarty University of Georgia, USA
Keisha Cutright Duke University, USA
Marnik Dekimpe Tilburg University, Netherlands
Fred Feinberg University of Michigan, USA
Eleanor Feit Drexel University, USA
Eileen Fischer York University, Canada
Jacob Goldenberg Interdisciplinary Center (IDC) Herzilya, Israel
Kelly Goldsmith Vanderbilt University, USA
Brett Gordon Northwestern University, USA
Dhruv Grewal Babson College, USA
Jan Heide University of Wisconsin - Madison, USA
Szu-chi Huang Stanford University, USA
Julie Irwin University of Texas at Austin, USA
Raghuram Iyengar University of Pennsylvania, USA
Shailendra Pratap Jain University of Washington, USA
Satish Jayachandran University of South Carolina, USA
Kinshuk Jerath Columbia University, USA
Eric Johnson Columbia University, USA
Vrinda Kadiyali Cornell University, USA
P. K. Kannan University of Maryland, USA
Aradhna Krishna University of Michigan, USA
Jura Liaukonyte Cornell University, USA
Mary Frances Luce Duke University, USA
Girish Mallapragada Indiana University, USA
Gergana Nenkov Boston College, USA
Nailya Ordabayeva Dartmouth College, USA
A. Yesim Orhun University of Michigan, USA
Vanessa Patrick-Ralhan University of Houston, USA
Alok Saboo Georgia State University, USA
Ann Schlosser University of Washington, USA
Maura Scott Florida State University, USA
Aner Sela University of Florida, USA
Jiwoong Shin Yale University, USA
Stephen Spiller UCLA, USA
S. Sriram University of Michigan, USA
Manoj Thomas Cornell University, USA
Michael Trusov University of Maryland, USA
Michael Tsiros University of Miami, USA
Kapil Tuli Singapore Management University, Singapore
Katherine White University of British Columbia, Canada
Karen Winterich Pennsylvania State University, USA
Carolyn Yoon University of Michigan, USA
Jie Zhang University of Maryland, USA
Yinlong (Allen) Zhang University of Texas at San Antonio, USA
Editorial Review Board
Michael Ahearne University of Houston, USA
Michelle Andrews Emory University, USA
Asim Ansari Columbia University, USA
Anocha Aribarg University of Michigan, USA
Eva Ascarza Columbia University, USA
Rajesh Bagchi Virginia Tech, USA
Hans Baumgartner Pennsylvania State University, USA
Jonathan Berman London Business School, UK
Ron Berman University of Pennsylvania, USA
Lauren Block Baruch College, USA
Samuel Bond Georgia Tech University, USA
Abhishek Borah INSEAD, France
Michael Braun Southern Methodist University, USA
Aaron Brough Utah State University, USA
Norris Bruce University of North Carolina at Chapel Hill, USA
Amar Cheema University of Virginia, USA
Zoey Chen University of Miami, USA
Andrew Ching Johns Hopkins University, USA
Doug Chung Harvard University, USA
Luca Cian University of Virginia, USA
Yann Cornil University of British Columbia, Canada
Cynthia E. Cryder Washington University in St. Louis, USA
Tony Cui University of Minnesota USA
Marcus Cunha University of Georgia, USA
Martin De Jong Erasmus University, Netherlands
Xiaoyan Deng Ohio State University, USA
Sara Dommer Georgia Institute of Technology, USA
Yaniv Dover Hebrew University, Israel
Rex Du University of Houston, USA
Daria Dyzabura New York University, USA
Peter Ebbes HEC Paris, France
Ryan Elder Brigham Young University, USA
Jordan Etkin Duke University, USA
Daniel Fernandes Católica-Lisbon School of Business and Economics, Portugal
Rosellina Ferraro University of Maryland, USA
Dennis Fok Erasmus Universiteit Rotterdam, Netherlands
Beth Fossen Indiana University, USA
David Gal University of Illinois, USA
Huachao Gao University of Victoria, Canada
Frank Germann University of Notre Dame, USA
Tansev Geylani University of Pittsburgh, USA
Manpreet Gill University of South Carolina, USA
Shyam Gopinath Indiana University, USA
Mahima Hada Baruch College, USA
Kyuhong Han Korea University, South Korea
David Hardesty University of Kentucky, USA
Kelly L. Haws Vanderbilt University, USA
Wayne D. Hoyer University of Texas at Austin, USA
Sam Hui University of Houston, USA
Ashlee Humphreys Northwestern University, USA
Mathew Isaac Seattle University, USA
Baojun Jiang Washington University in St. Louis, USA
Zhenling Jiang University of Pennsylvania, USA
Pranav Jindal University of North Carolina, USA
Deborah Roedder John University of Minnesota, USA
Garrett Johnson Boston University, USA
Ceren Kolsarici Queen's University, Canada
Thomas Kramer University of California, Riverside, USA
Alok Kumar University of Nebraska, USA
Ralf Van der Lans Hong Kong University of Science and Technology, China
Krista Li Indiana University, USA
Noah Lim University of Wisconsin - Madison, USA
Jia Liu Hong Kong University of Science & Technology, Hong Kong
Peggy Liu University of Pittsburgh, USA
Xiao Liu New York University, USA
Mitch Lovett University of Rochester, USA
Shijie Lu University of Houston, USA
Lan Luo University of Southern California, USA
Liye Ma University of Maryland, USA
Ashwin Malshe University of Texas, San Antonio, USA
Murali Mantrala University of Missouri, USA
Brent McFerran Simon Frasier University, Canada
Nitin Mehta University of Toronto, Canada
Shiri Melumad University of Pennsylvania, USA
Martin Mende Florida State University, USA
Himanshu Mishra University of Utah, USA
Alokparna Monga Rutgers University, USA
Sarah Moore University of Alberta, Canada
Sarah Moshary University of California, Berkeley, USA
Jim Mourey DePaul University, USA
Andres Musalem Universidad de Chile, Chile
Vishal Narayan University of Connecticut, USA
Scott Neslin Dartmouth College, USA
Neeru Paharia Georgetown University, USA
Dominik Papies University of Tübingen, Germany
Sungho Park Seoul National University, South Korea
Young-Hoon Park Cornell University, USA
Adithya Pattabhiramaiah Georgia Institute of Technology, USA
Joann Peck University of Wisconsin-Madison, USA
Marina Puzakova Lehigh University, USA
Anita Rao University of Chicago, USA
Ram C. Rao University of Texas at Dallas, USA
Rebecca Reczek Ohio State University, USA
Scott Rick University of Michigan, USA
Gaia Rubera Bocconi University, Italy
Navdeep Sahni Stanford University, USA
Anthony Salerno University of Cincinnati, USA
Adriana Samper Arizona State University, USA
Jennifer Savary University of Arizona, USA
Amin Sayedi University of Washington, USA
Lisa Scheer University of Missouri - Columbia, USA
David A. Schweidel Emory University, USA
Jaideep Sengupta Hong Kong University of Science and Technology, China
Bradley Shapiro University of Chicago, USA
Woochoel Shin University of Florida, USA
Andrey Simonov Columbia University, USA
Jagdip Singh Case Western Reserve University, USA
Bernd Skiera Goethe University Frankfurt, Germany
Mary Steffel Northeastern University, USA
Upender Subramaniam University of Texas at Dallas, USA
Deborah Thompson Georgetown University, USA
Seshadri Tirunillai University of Houston, USA
Rima Touré-Tillery Northwestern University, USA
Claudia Townsend University of Miami, USA
Anna Tuchman Northwestern University, USA
Nita Umashankar San Diego State University, USA
Sriram Venkataraman University of North Carolina at Chapel Hill, USA
Rajkumar Venkatesan University of Virginia, USA
Xin (Shane) Wang Virginia Tech University, USA
Yanwen Wang University of British Columbia, Canada
Keith Wilcox Columbia University, USA
Patti Williams University of Pennsylvania, USA
Kaitlin Woolley Cornell University, USA
Eugenia Wu University of Pittsburgh, USA
Sha Yang University of Southern California, USA
Song Yao University of Minnesota, USA
Robert Zeithammer University of California, Los Angeles, USA
Georgios Zervas Boston University, USA
Bobby Zhou University of Maryland, USA
AMA Editorial Staff
Bennie F. Johnson Chief Executive Officer
Matt Weingarden Vice President, Communities and Journals
Marilyn Stone Director, Academic Communities and Journals
Michelle Kritselis Senior Managing Editor
T.J. Anderson Associate Content Manager
Jess Barselow Production Editor
Karin Horler Copy Editor
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