Journal of Marketing Research
Mission
The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.
Editorial Objectives
JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.
Nature of JMR Research
JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).
Methodological Contribution
Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.
Substantive Contribution
Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.
Theoretical Contribution
Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.
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JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.
| Sachin Gupta | Cornell University, USA |
| Peter Danaher | Monash University, Australia |
| Vikas Mittal | Rice University, USA |
| Maureen Morrin | Rutgers University, USA |
| Ronald Paul Hill | Kogod School of Business, American University, USA |
| Pradeep Chintagunta | University of Chicago, USA |
| Tülin Erdem | Leonard N. Stern School Professor of Business and Professor of Marketing at New York University |
| John R. Hauser | Massachusetts Institute of Technology, USA |
| Mary Frances Luce | Duke University, USA |
| John G. Lynch | University of Colorado, USA |
| Robert J. Meyers | University of Pennsylvania, USA |
| Michel Wedel | University of Maryland, USA |
| Paulo Albuquerque | INSEAD |
| Wilfred Amaldoss | Duke University, USA |
| Neeraj Arora | University of Wisconsin - Madison, USA |
| James R. Bettman | Duke University, USA |
| Dipayan Biswas | University of South Florida, USA |
| Simon Blanchard | Georgetown University, USA |
| Bryan Bollinger | New York University, USA |
| Lisa Bolton | Penn State University, USA |
| Eric Bradlow | University of Pennsylvania, USA |
| Randolph Bucklin | University of California - Los Angeles, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Keisha Cutright | Duke University, USA |
| Marnik Dekimpe | Tilburg University, Netherlands |
| Fred Feinberg | University of Michigan, USA |
| Eleanor Feit | Drexel University, USA |
| Eileen Fischer | York University, Canada |
| Jacob Goldenberg | Interdisciplinary Center (IDC) Herzilya, Israel |
| Kelly Goldsmith | Vanderbilt University, USA |
| Brett Gordon | Northwestern University, USA |
| Dhruv Grewal | Babson College, USA |
| Jan Heide | University of Wisconsin - Madison, USA |
| Szu-chi Huang | Stanford University, USA |
| Julie Irwin | University of Texas at Austin, USA |
| Raghuram Iyengar | University of Pennsylvania, USA |
| Shailendra Pratap Jain | University of Washington, USA |
| Satish Jayachandran | University of South Carolina, USA |
| Kinshuk Jerath | Columbia University, USA |
| Eric Johnson | Columbia University, USA |
| Vrinda Kadiyali | Cornell University, USA |
| P. K. Kannan | University of Maryland, USA |
| Aradhna Krishna | University of Michigan, USA |
| Jura Liaukonyte | Cornell University, USA |
| Mary Frances Luce | Duke University, USA |
| Girish Mallapragada | Indiana University, USA |
| Gergana Nenkov | Boston College, USA |
| Nailya Ordabayeva | Dartmouth College, USA |
| A. Yesim Orhun | University of Michigan, USA |
| Vanessa Patrick-Ralhan | University of Houston, USA |
| Alok Saboo | Georgia State University, USA |
| Ann Schlosser | University of Washington, USA |
| Maura Scott | Florida State University, USA |
| Aner Sela | University of Florida, USA |
| Jiwoong Shin | Yale University, USA |
| Stephen Spiller | UCLA, USA |
| S. Sriram | University of Michigan, USA |
| Manoj Thomas | Cornell University, USA |
| Michael Trusov | University of Maryland, USA |
| Michael Tsiros | University of Miami, USA |
| Kapil Tuli | Singapore Management University, Singapore |
| Katherine White | University of British Columbia, Canada |
| Karen Winterich | Pennsylvania State University, USA |
| Carolyn Yoon | University of Michigan, USA |
| Jie Zhang | University of Maryland, USA |
| Yinlong (Allen) Zhang | University of Texas at San Antonio, USA |
| Michael Ahearne | University of Houston, USA |
| Michelle Andrews | Emory University, USA |
| Asim Ansari | Columbia University, USA |
| Anocha Aribarg | University of Michigan, USA |
| Eva Ascarza | Columbia University, USA |
| Rajesh Bagchi | Virginia Tech, USA |
| Hans Baumgartner | Pennsylvania State University, USA |
| Jonathan Berman | London Business School, UK |
| Ron Berman | University of Pennsylvania, USA |
| Lauren Block | Baruch College, USA |
| Samuel Bond | Georgia Tech University, USA |
| Abhishek Borah | INSEAD, France |
| Michael Braun | Southern Methodist University, USA |
| Aaron Brough | Utah State University, USA |
| Norris Bruce | University of North Carolina at Chapel Hill, USA |
| Amar Cheema | University of Virginia, USA |
| Zoey Chen | University of Miami, USA |
| Andrew Ching | Johns Hopkins University, USA |
| Doug Chung | Harvard University, USA |
| Luca Cian | University of Virginia, USA |
| Yann Cornil | University of British Columbia, Canada |
| Cynthia E. Cryder | Washington University in St. Louis, USA |
| Tony Cui | University of Minnesota USA |
| Marcus Cunha | University of Georgia, USA |
| Martin De Jong | Erasmus University, Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Sara Dommer | Georgia Institute of Technology, USA |
| Yaniv Dover | Hebrew University, Israel |
| Rex Du | University of Houston, USA |
| Daria Dyzabura | New York University, USA |
| Peter Ebbes | HEC Paris, France |
| Ryan Elder | Brigham Young University, USA |
| Jordan Etkin | Duke University, USA |
| Daniel Fernandes | Católica-Lisbon School of Business and Economics, Portugal |
| Rosellina Ferraro | University of Maryland, USA |
| Dennis Fok | Erasmus Universiteit Rotterdam, Netherlands |
| Beth Fossen | Indiana University, USA |
| David Gal | University of Illinois, USA |
| Huachao Gao | University of Victoria, Canada |
| Frank Germann | University of Notre Dame, USA |
| Tansev Geylani | University of Pittsburgh, USA |
| Manpreet Gill | University of South Carolina, USA |
| Shyam Gopinath | Indiana University, USA |
| Mahima Hada | Baruch College, USA |
| Kyuhong Han | Korea University, South Korea |
| David Hardesty | University of Kentucky, USA |
| Kelly L. Haws | Vanderbilt University, USA |
| Wayne D. Hoyer | University of Texas at Austin, USA |
| Sam Hui | University of Houston, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Mathew Isaac | Seattle University, USA |
| Baojun Jiang | Washington University in St. Louis, USA |
| Zhenling Jiang | University of Pennsylvania, USA |
| Pranav Jindal | University of North Carolina, USA |
| Deborah Roedder John | University of Minnesota, USA |
| Garrett Johnson | Boston University, USA |
| Ceren Kolsarici | Queen's University, Canada |
| Thomas Kramer | University of California, Riverside, USA |
| Alok Kumar | University of Nebraska, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Krista Li | Indiana University, USA |
| Noah Lim | University of Wisconsin - Madison, USA |
| Jia Liu | Hong Kong University of Science & Technology, Hong Kong |
| Peggy Liu | University of Pittsburgh, USA |
| Xiao Liu | New York University, USA |
| Mitch Lovett | University of Rochester, USA |
| Shijie Lu | University of Houston, USA |
| Lan Luo | University of Southern California, USA |
| Liye Ma | University of Maryland, USA |
| Ashwin Malshe | University of Texas, San Antonio, USA |
| Murali Mantrala | University of Missouri, USA |
| Brent McFerran | Simon Frasier University, Canada |
| Nitin Mehta | University of Toronto, Canada |
| Shiri Melumad | University of Pennsylvania, USA |
| Martin Mende | Florida State University, USA |
| Himanshu Mishra | University of Utah, USA |
| Alokparna Monga | Rutgers University, USA |
| Sarah Moore | University of Alberta, Canada |
| Sarah Moshary | University of California, Berkeley, USA |
| Jim Mourey | DePaul University, USA |
| Andres Musalem | Universidad de Chile, Chile |
| Vishal Narayan | University of Connecticut, USA |
| Scott Neslin | Dartmouth College, USA |
| Neeru Paharia | Georgetown University, USA |
| Dominik Papies | University of Tübingen, Germany |
| Sungho Park | Seoul National University, South Korea |
| Young-Hoon Park | Cornell University, USA |
| Adithya Pattabhiramaiah | Georgia Institute of Technology, USA |
| Joann Peck | University of Wisconsin-Madison, USA |
| Marina Puzakova | Lehigh University, USA |
| Anita Rao | University of Chicago, USA |
| Ram C. Rao | University of Texas at Dallas, USA |
| Rebecca Reczek | Ohio State University, USA |
| Scott Rick | University of Michigan, USA |
| Gaia Rubera | Bocconi University, Italy |
| Navdeep Sahni | Stanford University, USA |
| Anthony Salerno | University of Cincinnati, USA |
| Adriana Samper | Arizona State University, USA |
| Jennifer Savary | University of Arizona, USA |
| Amin Sayedi | University of Washington, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| David A. Schweidel | Emory University, USA |
| Jaideep Sengupta | Hong Kong University of Science and Technology, China |
| Bradley Shapiro | University of Chicago, USA |
| Woochoel Shin | University of Florida, USA |
| Andrey Simonov | Columbia University, USA |
| Jagdip Singh | Case Western Reserve University, USA |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Mary Steffel | Northeastern University, USA |
| Upender Subramaniam | University of Texas at Dallas, USA |
| Deborah Thompson | Georgetown University, USA |
| Seshadri Tirunillai | University of Houston, USA |
| Rima Touré-Tillery | Northwestern University, USA |
| Claudia Townsend | University of Miami, USA |
| Anna Tuchman | Northwestern University, USA |
| Nita Umashankar | San Diego State University, USA |
| Sriram Venkataraman | University of North Carolina at Chapel Hill, USA |
| Rajkumar Venkatesan | University of Virginia, USA |
| Xin (Shane) Wang | Virginia Tech University, USA |
| Yanwen Wang | University of British Columbia, Canada |
| Keith Wilcox | Columbia University, USA |
| Patti Williams | University of Pennsylvania, USA |
| Kaitlin Woolley | Cornell University, USA |
| Eugenia Wu | University of Pittsburgh, USA |
| Sha Yang | University of Southern California, USA |
| Song Yao | University of Minnesota, USA |
| Robert Zeithammer | University of California, Los Angeles, USA |
| Georgios Zervas | Boston University, USA |
| Bobby Zhou | University of Maryland, USA |
| Bennie F. Johnson | Chief Executive Officer |
| Matt Weingarden | Vice President, Communities and Journals |
| Marilyn Stone | Director, Academic Communities and Journals |
| Michelle Kritselis | Senior Managing Editor |
| T.J. Anderson | Associate Content Manager |
| Jess Barselow | Production Editor |
| Karin Horler | Copy Editor |