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Introduction to Research Methods
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Introduction to Research Methods
A Hands-On Approach



October 2017 | 392 pages | SAGE Publications, Inc

With clear, engaging, and humorous prose, Introduction to Research Methods: A Hands-on Approach offers readers an applied introduction to the exciting world of social science research. Using real, annotated research examples, the text invites readers to see research as a dynamic conversation on timely topics that are relevant to their lives.

 

Robust pedagogy, practical tips, and FREE instructor and student online resources provide extensive support for a successful hands-on experience with research.

 
Preface
 
Acknowledgments
 
Chapter 1 • The Purpose of Research
Chapter Outline

 
Scientific Research and Its Purpose

 
Theories of Knowledge

 
A Quick Look at Qualitative, Quantitative, and Mixed Methods

 
Ethical Research

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 2 • Formulating a Research Question
Chapter Outline

 
Choosing a Research Topic

 
Operationalization of Constructs

 
Types of Variables

 
Types of Hypotheses

 
Visualizing a Research Question

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 3 • Researching and Writing the Literature Review
Chapter Outline

 
Defining a Literature Review

 
Exploring the Literature

 
Understanding and Organizing the Literature

 
Thinking Critically

 
Hypotheses

 
Systematic Reviews of Literature

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 4 • Quantitative Designs
Chapter Outline

 
Categorizations of Research Studies

 
Cross-Sectional Versus Longitudinal Studies

 
Causality in Research

 
Experimental Designs

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 5 • Measurement Errors, Reliability, Validity
Chapter Outline

 
Measurement Errors

 
Reliability

 
Validity

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 6 • Sampling
Chapter Outline

 
Defining Sampling

 
Probability and Non-Probability Sampling

 
Types of Non-Probability Sampling

 
Types of Probability Sampling

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 7 • Data Collection for Quantitative Research
Chapter Outline

 
Experimental Research

 
Quasi-Experimental Research

 
Preparing and Collecting Data Through Questionnaires

 
Methods of Data Collection

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 8 • Secondary Data
Chapter Outline

 
Benefits of Using Secondary Data

 
Major Sources of Secondary Data

 
Disadvantages of Secondary Data

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 9 • Entering and Organizing Quantitative Data
Chapter Outline

 
The Purpose of Entering and Organizing Quantitative Data

 
Preparing for Data Entry

 
Organizing and Inputting Variables

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 10 • Analyzing Quantitative Data
Chapter Outline

 
Analyzing Quantitative Data

 
Univariate Analysis

 
Graphical Representation of Data

 
Measures of Central Tendency

 
Bivariate Analysis

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 11 • Qualitative Designs and Data Collection: Understanding What Behavior Means in Context
Chapter Outline

 
An Introduction to Qualitative Research Designs

 
Ways of Collecting Qualitative Data

 
Unobtrusive Methods and Additional Sources of Qualitative Data

 
Mixed Methods

 
Summary

 
Key Terms

 
Taking a Step Further

 
About the Chapter Contributor

 
 
Chapter 12 • Entering, Coding, and Analyzing Qualitative Data
Chapter Outline

 
Enter, Clean, and Organize Qualitative Data

 
Coding Qualitative Data

 
Analyzing Qualitative Data

 
Summary

 
Key Terms

 
Taking a Step Further

 
 
Chapter 13 • Results and Discussion
Chapter Outline

 
Reporting Results

 
Results in Quantitative Studies

 
Results in Qualitative Studies

 
Visually Presenting Results

 
Discussion

 
Recommendations

 
Summary

 
Key Term

 
Taking a Step Further

 
 
Chapter 14 • Presenting Your Research
Chapter Outline

 
Presenting Your Findings to an Audience

 
Applying to Conferences

 
Publishing an Article

 
Summary

 
 
Taking a Step Further
 
References
 
Name Index
 
Subject Index
 
About the Author

Supplements

Instructor Teaching Site

SAGE edge for Instructors, supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.

  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
  • Lively and stimulating ideas for class activities that can be used in class to reinforce active learning. The activities apply to individual or group projects.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter
  • Multimedia content includes video and web links that appeal to students with different learning styles.
Student Resource Site

SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.

  • Mobile-friendly eFlashcards strengthen understanding of key terms and concepts
  • Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material
  • A  customized online action plan includes tips and feedback on progress through the course and materials, which allows students to individualize their learning experience
  • Learning objectives reinforce the most important material
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter
  • Multimedia content includes video and web links that appeal to students with different learning styles.

The research and information were blended in together. Students can easily adapt or adjust their research idea and research process accordingly. 

Mehmet Soyer
Utah State University

This text offers integration of ethics and research with an applied approach to learning. The writing style is user friendly and many examples connect the content to life experiences.

Alan Lipps
Abilene Christian University

A highly accessible research text designed to engage readers and make research methods come alive for them.

Erica Vernold Miller
Cazenovia College

Useful book to give to students who find aspects of research challenging. Clearly written and good examples provided.

Mrs susan mckinnon
The Adams Building, New College Nottingham
April 28, 2022

There are many books on research methods, but the practical workshop additions in this book make it an easy guide for students to work with. Clearly details research in action that supports students to understand the issues.

Mrs Sharon Gayter
Business School, Teesside University
June 1, 2021

Nicely written for an undergraduate audience!

Professor Ryan Miller
Social Science, California State Univ-Chico
February 1, 2021

I liked the organization. Ideal for college students in human sciences.

Mr Daniel Ayala
Economics/political Sci Dept, Vanier College
August 6, 2021

A good read for those starting research projects

Mr charlie whewell
Sport & the Public Services Department, Bedford College
February 19, 2021

The book covered the topics I am interested.

Dr Charles Edeki
Accounting, Pace University
February 12, 2021

great text, simple and to the point

Dr Deana J Ford
College Of Education, Mercer University
March 28, 2020

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