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Intercultural Communication & Ideology

Intercultural Communication & Ideology

December 2010 | 240 pages | SAGE Publications Ltd
Taking on issues normally left in the margins, Intercultural Communication and Ideology revises the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work.
- Molefi Kete Asante, Temple University

"Adrian Holliday’s highly readable and thought provoking volume is a welcome addition to the existing body of work on intercultural communication and ideology... With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in intercultural communication. An authoritative and open minded book the field will embrace."
- Jo Angouri, University of the West of England

Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity?   This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics, both addressing the specific problems that derive from Western ideology and setting out an agenda for research.

The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations, relating intercultural communication to theories of multiculturalism, cosmopolitanism and globalization, while also exploring how ideology permeates inter-cultural processes and develops an alternative 'grammar' of culture.

Preface and methodology
Chapter 1: Key Discussions



Imagined Certainty versus Acknowledged Complexity

Chapter 2: Critical Cultural Awareness
Models of Awareness

A Reconstructed Narrative

Critical Interpretivism

A Decentred Reading

Opening up Cultural Possibilities

Chapter 3: Cultural Complexity

An Emergent Methodology

Statements of Cultural Identity

Competing Social Theories

Complexity and Politics

Thinking about China

Chapter 4: The Indelible Politics of Self and Other

The Morality of 'Helping'

Struggling with Identity Recognition

Understanding the Discourse Politics of Othering

Chapter 5: Un-Noticed Periphery Identities
Claiming the World

'Westernization' and Modernity

Chapter 6: A Grammar of Culture
Negotiating Culture

Particular Content and Universal Process

Particular Social and Political Structures

Particular Cultural Products

Underlying Universal Cultural Processes

Chapter 7: Discourses of Cultural Disbelief
Penetrating Professional Discourses

Sustained Disbelief

The Intercultural Line and the Third Space

Chapter 8: Creative Cultural Engagement
Qing and the Seminar

Learning from the Margins

Chapter 9: Culture, Real or Imagined?
The Centrality of Ideology

The Fact of Ideology

Cultural Realism



Excellent book providing a needed emphasis and discourse about the cosmopolitan viewpoint of looking beyond the Centre picture.
The glossary will be invaluable to students while reading the book and while studying intercultural communication.
Many chapters can be used to start indepth discussions with students.

Mrs Amy Boyle
School of Computing, Engineering & IS, Northumbria University
August 11, 2011

This is a useful overview of several complex, but highly pertinent issues.

Ms Melanie Cooke
Dept of Education & Prof Studies, King's College London
March 9, 2011

Clearly written, well thought out arguments to support Master International Management students in their thinking.

Students order through Amazon.

Ms Ellen Rana
Business Administration , Koblenz Univerity of Applied Sciences
February 2, 2011

Sample Materials & Chapters

Chapter 1: Key Discussions

For instructors

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ISBN: 9781847873873
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