Implicit Measures for Social and Personality Psychology
- Laurie A Rudman - Rutgers University, USA
The SAGE Library in Social and Personality Psychology Methods provides students and researchers with an understanding of the methods and techniques essential to conducting cutting-edge research.
Each volume within the Library explains a specific topic and has been written by an active scholar (or scholars) with expertise in that particular methodological domain. Assuming no prior knowledge of the topic, the volumes are clear and accessible for all readers. In each volume, a topic is introduced, applications are discussed, and readers are led step by step through worked examples. In addition, advice about how to interpret and prepare results for publication are presented.
Great book on a much needed topic. Rudman expertly synthesized the information on implicit measures in an engaging and informative manner that allows for a high level of ease in choosing the best measures.
I considered this book for a MSc course in Cognitive and Evolutionary Anthropology. While a few students were interested in implicit measures, they did not all need to consult a book on the matter. Students who will use such methods will certainly be directed to this book.
Practical guide to using implicit measures. Everything you need to know if you want to include the Implicit Association Task or evaluative priming in your empirical studies.