Online, Offline, and In Between
- Liz Przybylski - University of California, Riverside, USA
Qualitative Research Methods
Communication Research Methods | Ethnography | Sociological Research Methods
Today's research landscape requires an updated set of analytical skills to tell the story of how people interact with and make meaning from contemporary culture. Hybrid Ethnography: Online, Offline, and In Between provides researchers with concrete and theory-based processes to combine online and offline research methods to tell the story of how and why people are interacting with expressive culture. This book provides a roadmap for combining online and in-person ethnographic research in an explicit manner to support the reality of much contemporary fieldwork. In the tradition of the Qualitative Research Methods series, this concise book serves graduate students and faculty learning ethnography and field methods, as well as those designing, conducting, and writing up their own dissertations and research studies. From choosing the pursue a hybrid ethnographic strategy to collecting data to analyzing and sharing results, author Liz Przybylski covers all aspects of conducting a hybrid ethnography study.
Hybrid Ethnography was awarded Honorable Mention for the 2021 Bruno Nettle Prize given by the Society for Ethnomusicology!
This textbook fits well with the learning objectives and assignments in my Research Seminar that I am currently teaching online in asynchronous modality (due to the COVID-19 pandemic).