How to Do Critical Discourse Analysis
A Multimodal Introduction
- David Machin - Cardiff University, UK
- Andrea Mayr - Zayed University, UAE
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University
"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University
How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?
This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.
With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
This excellent book demonstrates a wide range of meanings that can be conveyed by language in a manner that is accessible to students.
Very interesting practical introduction to CDA. Easy way to engage with basic concepts and a very useful roadmap to a hands on approach.Relevant and valid textbook
Good concise guide with clear use of language throughout
Authored by two of the most outstanding scholars in the field of Multimodal Critical Discourse Studies, this excellent book constitutes a perfect blend between the theory and the practice. Strong points: a clear style; case studies; an extended bibliography; and a useful glossary.Weak points: the analysis remains too linguistic and more could have been done for analysing visual elelments; more examples and more pictures would have been desirable.
I've adopted this as a key textbook for my undergraduate course. It's a very accessible introduction to CDA and the fact that it incorporates visual semiosis makes it particularly appealing to undergraduates
Good support material for students
A brilliant, hands-on introduction to CDA that will inform one of the key approaches of my forthcoming module on the Falkland War's legacy in Argentine culture.
Machin lays out the foundation for approaching CDA without getting too bogged down in history, linguistics and semiotics. There is enough here to get started and learn as you go or learn by doing. This book will be a nice addition to our new Multimodal research course.
The book is highly recommended for post-graduate students doing critical discourse analysis. It is comprehensive and well-organized. The book guides researches gradually to different approaches to CDA with a special contribution of introducing multimodal CDA.
Good overview and excellent demonstrations of how to do research in a CDA perspective
