How to Conduct Surveys
A Step-by-Step Guide
- Arlene Fink - UCLA, Los Angeles, USA
Research Methods & Evaluation (General) | Survey Research
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The book is very readable with an easy-to-follow structure and lots of practical advice. For example, Fink provides a useful table on the pros and cons of using different survey types. Examples taken from real-life surveys are also used to good effect throughout, helping to make the text more engaging. The summing up section at the end of each chapter is also a helpful reference for readers to know where to find what they might need and to check their own understanding.
One of the best introductions to survey research, especially given the continuously updated focus on digital fronts.
Was a good resource for DBA students conducting research.