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Events Management

Events Management
An International Approach

Second Edition
Edited by:
Additional resources:

October 2016 | 384 pages | SAGE Publications Ltd
Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.

Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner.

Brand new to the Second Edition:
  • Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
  • New case studies in every chapter illustrating real-life and diverse practical applications of each topic
  • Updated theory about the critical global issues affecting events and the main drivers of change in the industry
  • A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.
Suitable for courses in Events Management and International Events Management.
Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg
Chapter 1: Understanding International Events
Nicole Ferdinand, Simone Wesner and Yi-Fang Wang
Chapter 2: The International Events Environment
Nazia Ali, Nicole Ferdinand and Michael Chidzey
Chapter 3: Event Design
Nigel L. Williams
Chapter 4: Managing Event Projects
Bruce Johnson
Chapter 5: Building an Events Team
Rumen Gechev
Chapter 6: Event Marketing
Paul J. Kitchin
Chapter 7: Event Sponsorship
Paul J. Kitchin and Rob Wilson
Chapter 8: Financing Events
Brent W. Ritchie and Sacha Reid
Chapter 9: Risk Management
Jo-anne Tull and Nigel L. Williams
Chapter 10: Event Evaluation
Alessandro Inversini and Nigel L. Williams
Chapter 11: Social Media and Events
Elena Cavagnaro, Albert Postma and Marisa P. de Brito
Chapter 12: The Sustainability Agenda and Events
Adrian Devine and Frances Devine
Chapter 13: A Strategic Approach to International Event Tourism
Nicole Ferdinand, Albert Postma and Christian White
Chapter 14: The Future of International Events


Click for online resources

Instructor Resources

  • Instructor's Manual
  • Lecture Notes

Student Resources

  • Interactive Self-Test Resources
  • Video Content
    • Short Cases
    • Real Life Event Management Stories
    • Fashion Fusion Show
  • Author-selected SAGE journal articles for advanced learning

Both leisure and business tourism today are increasingly about events. International event management is steered by the same trends as tourism such as sustainability and social media. Through theory, case studies, and interactive learning resources, this book gives students and professionals the tools they need to tackle the challenges of event management.


Jarmo Ritalahti
Principal Lecturer of Tourism, Haaga-Helia University of Applied Sciences, Finland

The best undergraduate text book about events management on the market. The breadth and comprehensive coverage of events management from an international perspective is the major strength of this book. As a student, the chapters are easy to follow, cover the key concepts, purposeful and insightful. The mini case studies throughout the book help the students apply theory in context. The chapters conclude with discussion questions which will be great for tutorials. And finally, the book is supported by a comprehensive website as a learning board for teachers. From a pedagogical perspective, you couldn’t have asked the editors and contributors to do anything else.     

Dr Ian Yeoman
Associate Professor of Tourism Futures, Victoria University of Wellington, New Zealand

Well structured book, with easy to understand sections.

Good compliment of theory and practice.

Mr Stuart Priestley
Sport, Myerscough College
November 6, 2017