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Entrepreneurship
Managing New Ventures

  • Safal Batra - Faculty, Strategic Management and Entrepreneurship, Indian Institute of Management Kashipur, Uttarakhand


July 2022 | 276 pages | SAGE Texts
Entrepreneurship: Managing New Ventures captures the concepts and insights that would equip aspiring and working entrepreneurs with necessary expertise required for starting and running their ventures. The author strikes a balance between theory and practice while being as concise and lucid in approach as possible. The book includes more than hundred real-life examples of start-ups from India. It discusses all aspects of starting a venture— including but not limited to idea generation, market validation, team building, fundraising, product marketing and customer out-reach and engagement.

This textbook will be useful to MBA students, executive education participants and readers interested in entrepreneurship.
 
List of Abbreviations
 
Foreword by Niharika Vohra
 
Acknowledgements
 
Introduction to the Book
 
Are You an Entrepreneur?
 
What’s Your Idea?
 
What’s Your Strategy?
 
Managing Team Members
 
Raising and Managing Finances
 
Managing Customers
 
Managing Operations and Legalities
 
Managing Growth
 
Managing Self and Well-being
 
Annexures
 
Stories of Real-Life Entrepreneurs: The Evolution of Indian Unicorns
 
Index

For instructors

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Paperback
ISBN: 9789354792014
£30.00