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Entrepreneurial Management in Small Firms

Entrepreneurial Management in Small Firms

First Edition

November 2009 | 272 pages | SAGE Publications Ltd

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.


The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Opportunity Research
Growth, Chasms and Money
Market Assessment
Internal Capability
Strategy and Culture
Entrepreneurial Innovation
Entrepreneurial Promotion
Pricing and Distribution
Family and Social Entrepreneurship
21st Century Entrepreneurs

This is a reasonably sound text and it addresses many of the core principles of the subject. However,compared with other tets in this area of entrepreneurship, this particular text does lack sufficient in depth cases.

Professor David Lal
Aberdeen Business School, Robert Gordon University
September 21, 2010

An excellent book due to the ease of understanding and the simple logical text which makes this a very usefull tool for teaching

Mr Patrick Mates
Please select your department, Waterford Institute of Technology
September 14, 2010

This book will add depth to the reading undertaken by students on this module.

Dr Michael Taylor
Dept of Business, Management & Market, Leeds Trinity and All Saints
July 7, 2010

This is a good overview book - but many of the cases relate to large business scenarios rather than small ones. Also, the emphasis is on Norther American firms.

Hence why this is recommended rather than essential.

Mrs Ruth Smith
Design, Central Lancashire University
February 23, 2010

Sample Materials & Chapters

Chapter One

Chapter Two

For instructors

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ISBN: 9781848600256

ISBN: 9781848600249

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