Encyclopedia of Survey Research Methods
- Paul J. Lavrakas - Independent Consultant and Former Chief Research Methodologist for The Nielsen Company, Independent Consultant
"Thousands of articles and books have been written in the field of survey research methodology. Among them are three volumes by G. R. Walden: Polling and Survey Research Methods (CH, Apr'97, 34-4229), Public Opinion Polls and Survey Research (CH, Sep'90, 28-0054), and Survey Research Methodology, 1990-1999 (CH, May'03, 40-4991). But only Lavrakas and his team of over 320 contributors have provided encyclopedic coverage with this publication of over 640 entries. Many well-known and heavily published authors in survey research participated. Lavrakas has had a distinguished career in both the academic and commercial realm (notably with The Nielsen Company, the corporate sponsor for this work). The volumes are accessible to a wide range of users, starting with the uninitiated and moving through the continuum to advanced researchers. This set is well designed, with a list of entries and a "Reader's Guide" that divides the subject into nine main categories that are then subdivided. The front matter includes a roster, and a lengthy index appears at the end of volume 2. Unfortunately, no contributor index is included to allow readers to determine who wrote which section; however, the entries are all signed within the encyclopedia. The well-written entries cover the body of research thoroughly. Summing Up: Highly recommended. Lower-level undergraduates and above; general readers."