Doing Research in Business and Management
An Introduction to Process and Method
- Dan Remenyi - MCIL, Reading and University of Dublin, Trinity College
- Brian Williams - University of Pretoria, Department of Health
- Arthur Money - Henley Management College
- Ethné Swartz - Leicester Business School, De Montfort University
Research Methods for Business & Management (General)
`Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research' - International Small Business Journal
This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.
After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.
For those starting their research projects this is a great reference point. Useful tips and advice.
A very good text. Will serve as a good insight to a broad understanding of research methods.
Ramenyi has not only produced a an excellent introduction book but also gives a good grounding in research for the first time researchers.
Clearly set out
Explains topics in a user friendly manner