Doing Media Research
- Susanna Hornig Priest - Oregon State University, USA
Mass Communication (General) | Research Methods (General)
In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections:
Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods.
Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
too quantitatively focused
This is a great introductory book for undergraduate and postgraduate journalism and media students. It uses simple language and straight forward examples and avoids being verbose or alienating. However it is definitely a starter book rather than one for students who have already undergone a lot of research methods reading already.
Proved to be more generic that specific to media studies. I was looking for a text that would help students to specifically work with research questions using mass communication data. Hence i choose it as a supplementary text
Too simplistic for postgraduate research. More attention needed to be paid to qualitative methods of analysis.