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Development Communication in Practice

Development Communication in Practice
India and the Millennium Development Goals

First Edition
  • J V Vilanilam - Ex-Vice Chancellor , University of Kerala, Trivandrum

July 2009 | 304 pages | SAGE India
This book takes a fresh look at development communication in the Indian context. Charting its international history and discussing the Millennium Development Goals (MDGs) that evolved as part of the phenomenon of globalization, it links the history of India's development with development communication and discusses the role of media in disseminating information to the public.

Development Communication in Practice: India and the Millennium Development Goals analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. The findings reveal an under-representation of development issues in the media which, the author argues, needs to be addressed. Reviewing recent concepts on poverty measurement and the MDGs set forth by global scholars such as Jagdish Bhagwati, Amartya Sen and Joseph Stiglitz, the book acknowledges the importance of information technology, literacy and education in the process of development.

This book will be a good resource for economists, development communication practitioners, government officials dealing in media and communication and students and researchers working in the fields of communication and media studies and journalism.

Foreword John A Lent
Development Concepts: Old and New
Growth versus Development
Development Communication: Some Practical Considerations
Recent International Development Efforts
Development News in Seven Newspapers of India
Results, Conclusions & Recommendations

It is an academically rewarding experience…. [The] study is a breakthrough in media research. The merit of the book lies in highlighting that an understanding of development issues is vital in media research and in developing guidelines for development communication practitioners and in showing ways to disseminate information…. The result of the study is an indication of the commitment and dedication of Vilanilam to media studies…. The foreword by John A. Lent adds greater academic weight to the book…. The book has raised several questions and will be a useful guide for social scientists, development communication practitioners, policy makers, media researchers, and ordinary citizens…. The comprehensive bibliography will be a useful reference for future researchers. The appendices will be a useful guide for those development communicators looking for a change in their perspective and innovative practices in the dissemination of news.

Sociological Bulletin

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ISBN: 9788132100652

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