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Constructing Survey Data
An Interactional Approach
First Edition
- Giampietro Gobo - University of Milan, Italy
- Sergio Mauceri - La Sapienza University of Rome
April 2014 | 392 pages | SAGE Publications Ltd
Engaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology, Gobo and Mauceri analyse the answering process in structured interviews built around questionnaires.
The following key areas are explored in detail:
Giampietro Gobo, Ph.D., is Professor of Methodology of Social Research and Evaluation Methods at the Department of Social and Political Studies - University of Milan. He has published over fifty articles in the areas of qualitative and quantitative methods. His books include Doing Ethnography (Sage 2008) and Qualitative Research Practice (Sage 2004, co-edited with C. Seale, J.F. Gubrium and D. Silverman). He is currently engaged in projects in the area of workplace studies.
Sergio Mauceri, Ph.D., is Lecturer in Methodology of Social Sciences and teaches Quantitative and Qualitative Strategies of Social Research at the Department of Communication and Social Research - University of Rome ‘La Sapienza’. He has published several books and articles on data quality in survey research, mixed strategies, ethnic prejudice, multicultural cohabitation, delay in the transition to adulthood, worker well-being in call centres and homophobia.
The following key areas are explored in detail:
- An historical overview of survey research
- The process of preparing the survey and designing data collection
- The methods of detecting bias and improving data quality
- The strategies for combining quantitative and qualitative approaches
- The survey within global and local contexts
Giampietro Gobo, Ph.D., is Professor of Methodology of Social Research and Evaluation Methods at the Department of Social and Political Studies - University of Milan. He has published over fifty articles in the areas of qualitative and quantitative methods. His books include Doing Ethnography (Sage 2008) and Qualitative Research Practice (Sage 2004, co-edited with C. Seale, J.F. Gubrium and D. Silverman). He is currently engaged in projects in the area of workplace studies.
Sergio Mauceri, Ph.D., is Lecturer in Methodology of Social Sciences and teaches Quantitative and Qualitative Strategies of Social Research at the Department of Communication and Social Research - University of Rome ‘La Sapienza’. He has published several books and articles on data quality in survey research, mixed strategies, ethnic prejudice, multicultural cohabitation, delay in the transition to adulthood, worker well-being in call centres and homophobia.
Introduction: Rescuing the survey
PART ONE: THE CONTEXT
Surveying the Survey: Back to the Past
Back to the 'Golden Age': Towards a Multilevel Integrated Survey Approach
PART TWO: FROM QUESTIONS TO ANSWERS
The Answering Process
Asking and Questioning
Answers: Cognitive Processes
Communicative Processes
The Living Questionnaire: The Survey at Work
PART THREE: CONSTRUCTING ANSWER COMPARABILITY
From Standardization of Stimuli to Standardization of Meanings: The Interactional Survey Approach
Training for the Interactional Survey Approach
PART FOUR: DESIGNING DATA QUALITY THROUGH MIXED STRATEGIES
Re-conceptualizing Data Quality
Mixed Survey Strategies: Quality in the Quantity
Pretesting Strategies: Assessing Data Quality in Advance
Deviant Case Analysis: Improving Data Quality
PART FIVE: ENVISIONING THE FUTURE
Glocalizing the Survey
