You are here

Book > Professional Books > Marketing

Sage online ordering services will be unavailable due to system maintenance on June 10th between 4 pm and 10 pm UK time If you need assistance, please contact Sage at info@sagepub.co.uk. Thank you for your patience and we apologise for the inconvenience.

Constructing Effective Questionnaires
Share

Constructing Effective Questionnaires

February 2000 | 152 pages | SAGE Publications, Inc
Download flyer
Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research.
 
Questions and Answers
 
The Process of Questionnaire Construction
 
Open- and Closed-End Questions
 
Constructing and Wording Questions
 
Rating Scales
 
Asking Specific Questions
 
Questionnaire Structure and Evaluation

Very well-constructed resource as both an undergraduate reference start-point on questionnaire design and for selective mining of topics as a refresher.

Mr Philip Bright
Research Department, European School of Osteopathy
September 4, 2014
Report this review

The book is quite comprehensive and covers all the grey areas of interest in drafting questionnaires and my students are desirous of it. It is indeed a step by content approach to practical generation of questions for investigations

Mr Peter Chiamogu
Public Administration, Federal Polytechnic Oko
February 11, 2013
Report this review

some interesting insights, though very little of use or application for the majority of students on our course

Miss Marie-Claire Blundell
Education, Commuity and Leisure, Liverpool John Moores University
October 8, 2009
Report this review

For instructors

Select a Purchasing Option

Order from:

ISBN: 9780761916413
£96.00
SAGE Research Methods Promotion

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.

Find out more