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Communicating with Data Visualisation
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Communicating with Data Visualisation
A Practical Guide

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November 2021 | 368 pages | SAGE Publications Ltd
How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on?

This book is a step-by-step guide (honed through the authors' Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics.

Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to:
·       Find the human stories in your datasets
·       Design a visual story that will resonate with your audience
·       Make a clear, persuasive visual that represents your data truthfully
·       Refine your work to ensure your visual expresses your story in the best possible way.

This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts.
 
Introduction: Notes from the Underground
 
Part 1: The Data Visualisation Process
 
Chapter 1: Find, design, make, refine
 
Chapter 2: A spectrum of right answers
 
Chapter 3: Find
 
Chapter 4: Designing Static Graphics
 
Chapter 5: Making Static Graphics
 
Chapter 6: An Introduction to Interactive Data Visualisation
 
Chapter 7: Designing Motion Graphics
 
Chapter 8: Making Motion Graphics
 
Chapter 9: Designing Interactive Infographics
 
Chapter 10: Making Interactive Infographics
 
Chapter 11: Refine
 
Chapter 12: Resources
 
Part 2: Finding the Right Chart For Your Story

Supplements

Find the Online Resources
Whether you’re working on your own data visualisations or looking to improve your ability to understand and interpret the work of others, this book is supported by online resources that will help you get to grips with the basics and refine your practice.

Visit https://www.addtwodigital.com/book for:
• Tutorials and walkthroughs of the in-text exercises so you can make sure you’re on the right track.
• Bonus content on statistics and visual storytelling to give you more in-depth understanding of how to find, prepare, and design your data story.
• A catalogue of key data viz rules that you can use as tips on best practice—and justification for why it’s okay to break all of them.
• Downloadable hi-resolution versions of the main graphics used in the book to use in teaching or quick-referencing.

This is an enjoyable and informative read from four premier data visualisation experts. Grounded in their award-winning practice and teaching, the authors offer concrete strategies and a wealth of examples for anyone wishing to create intuitive and engaging data visualisations. 

Penny Sheets Thibaut
Senior Lecturer in Communication Science at The University of Amsterdam

The book is a refreshingly witty guide to data visualisation that entertains while it educates. It offers a clear and easy to follow process illustrated through a dizzying range of examples. It’s a great combination of design principles and real-world lessons learnt through actual projects. Fun, accurate, erudite and teeming with useful nuggets of information - very much like some of their best data visualisations!

Emma Whitehead
Creative Director of Kantar

Excellent material for the most advanced students of my module; most students will find sufficient the content that refers to the 'find' stage of the authors' approach. Students who wish to go the extra mile, will refer to the resource to explore ways of personalising their data visualisations. Anecdotal feedback from my students suggests that the structured approach of the book and the myriad of examples, are very much appreciated.

Dr George Zifkos
Lifelong Learning, Leeds University
April 27, 2022

Excellent material for the most advanced students of my module; most students will find sufficient the content that refers to the 'find' stage of the authors' approach. Students who wish to go the extra mile, will refer to the resource to explore ways of personalising their data visualisations. Anecdotal feedback from my students suggests that the structured approach of the book and the myriad of examples, are very much appreciated.

Dr George Zifkos
Lifelong Learning, Leeds University
April 27, 2022

This is probably the single most innovate text I have read about presenting data. As a healthcare professional I have to explain risk factors, incidence and outcomes to my partients and this has given me the tools to make the stats interesting and understandable.

Gor my teaching it has revoloutinised my presentations. The proof is in the pudding I haven't had to roll a single student over ionto their side to stop them snoring since I started to use this text!

Mr andy millington
Faculty of Health & Social Care (Blackberry Hill), University of The West of England
February 20, 2022

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ISBN: 9781529743777
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