Cases in Marketing Management
- Kenneth E. Clow - University of Louisiana at Monroe
- Donald Baack - Pittsburg State University, Pittsburg, USA
The Ivey Casebook Series
Marketing (General) | Marketing Strategy & Theory
Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.
Presents real-world cases related to marketing management: Cases illustrate the complex nature of marketing management in organizations from around the world.
Provides current cases: The majority of the included cases are from 2009 and 2010, and all of the cases were published or updated after 2007, providing students with an up-to-date look at the companies and issues presented.
Generates classroom discussion: Cases let students grapple with actual decisions that real-world managers have faced.
Offers much more than a packet of cases: The editors provide summaries of concepts, helpful discussion questions, and readings for each chapter.
My teaching has changed and I no longer teach the module I got this for. Although this is a good book, the cases are too substantial to be used with any of my other modules.
Still reviewing texts
Sample Materials & Chapters
Chapter 1 - The Nature of Marketing Management
Chapter 5 - Customer Acquisition Strategies and Tactics