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When Not in Rome, Don't Do as the Romans Do

When Not in Rome, Don't Do as the Romans Do
A CandyD Italian in Emerging Markets

First Edition
  • Stefano Pelle - Managing Director, Piaggio India, Motoplex concept showroom, Kochi
Critical Acclaim

April 2013 | 252 pages | SAGE Response
"Two suitcases and the telephone numbers of two friends of friends: this was what I was carrying when I landed in India on October 22, 1998. What an irony in the fact that just a few years earlier, while boarding a plane from New Delhi to Rome, I had promised to myself not to go back to India, at least not until my retirement age."

But as fate would have it, Stefano Pelle eventually returns to post-liberalized India as an expatriate working for the Perfetti Van Melle Group and what starts from there is a journey through emerging markets.

At the heart of Stefano's psyche and his management beliefs are innumerable situations when a one-sided biased perspective would have led to failure in business deals or problems in personal life; more so being an Italian married to an Indian wife, currently settled in the Middle East and with responsibility over a geographical area extending from Bangladesh to Senegal. Overall, the story wrought here is one of hard work, ambition, and success.


My Pre-expatriate Life

Italy and India: So Different and So Similar

Welcome to India

Working in India

The Perfetti Van Melle India Success

Conquering South Asia

An Indo-Italian Wedding

The Russian Roulette

Settling Down in the Middle East

Real Estate and Emerging Markets

Starting up in the Dark Continent

The BRICs over the Past Decade



When Not in Rome, Don't Do as the Romans Do is part memoir, part window into the history and culture of a country on the rise, part romance novel, and is extremely entertaining. 

The Business Standard, 1 May 2013

A great read for those interested in ground view of how different markets behave and how to relate successfully to them.

Business India, 14 April 2013

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