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Qualitative Content Analysis in Practice

Qualitative Content Analysis in Practice

February 2012 | 280 pages | SAGE Publications Ltd
Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method.

In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through:

- creating a coding frame

- segmenting the material

- trying out the coding frame

- evaluating the trial coding

- carrying out the main coding

- what comes after qualitative content analysis

- making use of software when conducting qualitative content analysis.

Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis.

Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

Introduction: What Is Qualitative Content Analysis?
What Is Qualitative about Qualitative Content Analysis?
Will Qualitative Content Analysis Work for Me? Decision Aids
The Coding Frame
Building a Coding Frame
Strategies for Building a Data-Driven Coding Frame
Segmentation and Units of Coding
Trying It Out: The Pilot Phase
What to Keep in Mind: Evaluating Your Coding Frame
The Main Analysis Phase
How to Present Your Results
Using Software in Doing Qualitative Content Analysis

This book makes a valuable supplementary reading text about applied content analysis for my course in ethnography.

Professor Paul Hackett
Marketing Communication Dept, Emerson College
September 29, 2015

I will use this as a recommended text, and not adopt as a main or compulsory text. This is so given the book's particular focus on QCA, and the more complex treatment of research issues in general, which will be of use to a limited number of students but will be a good resource potentially for some select few taking my spring 2014 senior thesis class and NOT the fall basic / intro research methods class. Thank you.

Ms Julia Lau
Political Science and International Studies, McDaniel College
October 8, 2013