International Business
Theory and Practice
- Ehud Menipaz - Chairman, The Ira Centre for Business, Ben Gurion University, Israel
- Amit Menipaz - Vice President, Structured Data, ebay
International Business & Management (General)
International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.
Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization' of competition worldwide, and applications of technology in a digital economy.
Key Features:
- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
- A dedicated companion website with material to support both lecturers and students.
Comprehensive perspective on the subject with suitable cases. Parts could be updated as the text is aging in a rapidly changing business environment.
A good introductory text for undergraduate business students.
A very comprehensive textbook with recent data related to new challenges such as international digital marketing.
I highly recommend this book for any students in their final year of BA programme in international business or at MA level.
The book is a useful as a background reading on international business. Recommended for undergraduate students taking international business subjects.
a good introduction level primer that will help students untangle some of the myths and misunderstandings about working across boundaries
I love this book, but need a new edition for the 200 level International Business class that I team teach.
A concise Overview of an interesting Issue
A practical Overview
Excellent coverage of international business topics. Very easy read.
This book is very detailed and has up to date data... But little intense for undergraduate students. That's why I will use this book as supplementary for undergrad International Business Management Class.
