Being an Impact Champion
Enacting Corporate Social Consciousness
- Priya Nair Rajeev - Associate Professor and Head, Centre of Excellence for Social Innovation, Organizational Behaviour and Human Resources, Indian Institute of Management Kozhikode
- Simy Joy - Faculty fellow, Centre of Excellence for Social Innovation, Organizational Behaviour and Human Resources, Indian Institute of Management Kozhikode
The book is organized into five parts. Part 1 sets the context and provides the readers with tools to reflect on contemporary social and environmental issues and their own personal orientations for action. For developing the skills necessary to be capable of contributing to the triple bottom line, young managers need to deepen their understanding of social problems, developmental issues, threats to the environment and long-standing issues of sustainability and environmental management, all of which are woven into various chapters. In the next four parts, the book progresses through three pathways, namely, socially driven business innovation, CSR, and social entrepreneurship. Being an Impact Champion hopes to instill confidence in new managers to talk about socially and environmentally sensitive issues facing the corporate world and thereby expand their capacity to influence.
This book shows how young managers can indeed turn their corporate jobs into opportunities to address social and environmental issues that need addressing urgently and meaningfully. For those who wonder how they can take on these challenging issues, this book lays out three clear and actionable pathways—corporate social responsibility, corporate social innovation, and social entrepreneurship—which they can choose from depending on their inclinations and circumstances. Written in a lucid and accessible style, using only Indian examples, it describes the pathways, key challenges, and most importantly, how to address them.
The book boldly introduces the concept of corporate social consciousness and sketches out the role of an impact champion to enact it—as an intrapreneur through corporate social responsibility and corporate social innovation or outside an organization as a social entrepreneur.
This book lays out a multi-level and multidimensional approach to impact assessment, an area critical for ensuring corporate social responsibility projects’ effectiveness.