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Rao, N

N. Bhaskara Rao Founder-chairman, Centre for Media Studies, New Delhi, India, and Founder-chairman, Marketing and Development Research Associates, New Delhi, India

N Bhaskara Rao is Founder–Chairman of Centre for Media Studies (CMS) and also Founder–Chairman of Marketing and Development Research Associates (MDRA), a prestigious market research and forecasting outfit. He is a pioneer in social research in India and an eminent mass communication expert with over 40 years of distinguished background. Earlier, he had built up Operations Research Group (ORG) as its CEO. Dr Rao was also an expert member of government’s high-level committee to draft National Population Policy with Dr M. S. Swaminathan and an expert-member of the committee to reorganize media units of Information and Broadcasting Ministry under the chairmanship of late G. Parthsarthy. Earlier, he was also involved as a member of a high-level Standing Advisory Committee of the Information and Broadcasting Ministry. 

Some of his works include Controlled Mass Communication in Interstate Conflicts (1970), India 2021 (1985), Marketing Communication: Perspectives into 2020 (1995), and Social Impact of Mass Media (1996).