Kathy Hamilton is a Reader in Marketing at the University of Strathclyde, Glasgow where she teaches consumer research and advanced qualitative methods classes. Kathy leads the Consumption, Markets and Society research cluster and her research focuses on how market-mediated culture impacts consumers, institutions and society. She explores how interpretive methodologies can be used to generate theoretical advances in knowledge and is co-chair of the biennial EIASM Interpretive Consumer Research workshops. Kathy is interested in interdisciplinary research and her work has been published in various outlets includingJournal of Consumer Research, Sociology, Annals of Tourism Research, Journal of Public Policy & Marketing and European Journal of Marketing. Kathy was co-chair of the ESRC seminar series on Consumer Vulnerability and is currently co-chair of the Consumer Research with Social impact Special Interest Group within the Academy of Marketing. She has also been track chair at Transformative Consumer Research and Macromarketing conferences. Kathy is an associate editor for the Journal of Marketing Managementand on the editorial board for Marketing Theory and Social Business.