Gaurav Sood Professor of Marketing at Amity University, NoidaProfessor (Dr) Gaurav Sood is a brand evangelist, researcher, educator, speaker, columnist and author, with more than two-decade practice creating strong brands. He has been an integral part of developing and managing marketing and integrated marketing communication campaigns for global brands in India, Germany and the United States. He has carved out a niche as a brand strategist and pioneer in the domain of brand research. He has seen the evolving face of global media and advertising and contributed immensely towards rejuvenating and lending a fresh perspective towards brand communication to major corporate players in the realms of engineering, IT, telecommunications, FMCG, services, consumer durables and media marketing—in both in India and the United States.
He is Professor of Marketing at Amity School of Business, Amity University, India. His research work has focused on the nouveau field of ‘doppelganger brand imagery’, and his research papers and articles have been published in leading academic journals and business and marketing magazines. His work has also achieved remarkable acceptance by academicians and practitioners across multiple fields. He has also authored three books:
1. Impact of Doppelganger Brand Image on Indian Premiere League (IPL)—2020
2. Global Business Strategies for Sustainability—2019, co-edited by Gaurav Sood and J. K. Sharma
3. Global Business Strategies for Sustainability—2021, co-edited by Gaurav Sood and J. K. Sharma
He is an alumnus of Amity University (PhD); Emerson College, Boston; Institute of Management Technology, Ghaziabad; and Panjab University, Chandigarh. He is a notable guest blogger at BW Businessworld.
Dr Sood is also on the editorial board of reputed international journals such as International Journal on Document Analysis and Recognition (IJDAR) and International Journal of Public Sector Performance Management.