A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
- Joseph F. Hair, Jr. - University of South Alabama, USA
- G. Tomas M. Hult - Michigan State University, USA
- Christian M. Ringle - Hamburg University of Technology, Germany
- Marko Sarstedt - Ludwig-Maximilians-University, Munich, Germany, Babes-Bolyai University, Romania
With applications using SmartPLS (www.smartpls.com)—the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
Please note that all examples in this Second Edition use SmartPLS 3. To access this software, please visit this link.
Visit the companion website to download data sets and other materials to supplement your studies in PLS-SEM!
“A text that students will find easy to read and enjoyable.”
I found the book to be informative for my students.
WEll explained friendly
The book brings new possibilities to analyse data. The book is easy to understand. Even the advanced topics are clear and easy to apply.