A General Theory of Competition
Resources, Competences, Productivity, Economic Growth
- Shelby D. Hunt - Texas Tech University, USA
Marketing for a New Century
Business & Management (General) | Marketing (General)
Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.
This volume is extremely well-referenced, with detailed source notes.
"This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth."